Marketing a business, small or large, is no easy task.  It requires dedication, creative thinking, planning, retooling and much more.  While there are many different opportunities to market and a variety of channels to do so, it’s important to stick to the basics before you start spending your marketing dollars.
Making sure that you have covered [...]

At its core, content marketing is the creation and sharing of content with the ultimate purpose of attracting new customers, engaging with potential customers and nurturing current customers relationships.  By producing high-quality, relevant content, business owners stand to gain brand loyalty and potential business from prospects.
When creating content, avoid making these simple mistakes to grow [...]

To the average person, blogging may seems like a waste of time. For business owners, understanding that a company needs a blog is even harder. A few reasons why corporate blogs fall by the wayside include lack of time to dedicate to writing frequent content, general inability to come up with topics and thinking that [...]

With the holidays upon us, retailers are busy gearing up for the big sales and shopping frenzy synonymous with the holiday season. With all the craze, it’s easy to see why retail owners forget that marketing doesn’t stop once the holiday season has begun. On the contrary, it’s time to ramp up all marketing efforts to keep [...]

Halloween just passed, and the start of November means the biggest shopping day of the year is just around the corner. It’s also the time when every business rolls out their holiday marketing. As such, your marketing strategy should be both bold and aggressive.
Here are some easy multi-channel marketing ideas to leverage your holiday marketing [...]

Having an online website requires more than a few static pages. It requires consistent updates and modifications to keep up with the ever-changing rules of search engines and internet marketing. As a business owner, it’s critical to grow your website. If  you’ve never modified your website since it launched, you are letting search engines and customers [...]

Keeping up with the changes of the internet is an ongoing challenge for most people, especially business owners with an online presence. Google’s recent announcement about a new change to its ranking algorithm will not make it any easier. The search engine giant has announced that its new ranking algorithm will now take “freshness” into [...]

Direct mail campaigns are a powerful tool in your marketing arsenal. Using them wisely can bring in new business, build customer loyalty and expand your brand awareness beyond other types of advertising.
While they are one of the oldest marketing tools, direct mail campaigns require more than just sending out a postcard to a mailing list. [...]

Your website is a gold mine of information. Taking the time to understand visitor behavior is monumental in helping you improve your website to offer exactly what your visitors want. Google Analytics, a free tool from Google, allows you to see what led visitors to your website and what they did on your website.
Following are [...]

Just like cars, there are a variety of tests you can run to evaluate your site’s performance.  Although they may seem simple, they can provide a lot of useful information that may help you discover and fix problems with your website.
Here are five crucial performance tests your website should pass.
1. Loading Speed Test
High-speed internet connections [...]

Direct mail campaigns are one of the oldest methods of marketing. However, old doesn’t equal ineffective. The way we market our businesses has changed radically in the past five years. If you recently sent out a direct mail campaign and had little success, it’s probably because you are still using old tactics.
Create a successful direct [...]

 
 
Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and create a [...]