An ecommerce store is a highly effective and economical way to grow your business beyond your brick-and-mortar store. It is an easy way to multiply sales without incurring exorbitant costs. Since selling online does not require extra square footage, displays or employees, an ecommerce solution is an ideal way to increase profits with minimal investment [...]

The chance that you’re using the social networking site twitter.com for personal or business use is very high.  (If you are on twitter, please follow OneIMS!)  In the past six years since it was founded, twitter has grown exponentially in popularity.  Recent research has found that there are over 500 million twitter accounts and that [...]

Asking for patience is easier said than done. It’s a virtue that many of us just don’t have, especially when browsing the Internet. When it comes to the time it takes for a website to load, anything above two seconds will push anyone’s patience. A website that takes too long to load will turn visitors [...]

While a few years ago companies only needed to worry about their own website, the growing number of social media platforms is now making it harder for companies and business owners to keep up their presence on the Internet. From restaurant reviews to Facebook likes, building a positive community and reputation around your brand is necessary [...]

Year by year, the number of smartphone users increases dramatically. Thanks to devices like Apple’s iPhone and Google’s Android, Internet access on the go is becoming more sophisticated and user friendly. According to a recent ComScore report, smartphone users account for nearly 42% of all mobile users. As a business owner, understanding this trend and [...]

Your website is a critical part of your online image and reputation.  It’s the first impression many potential clients have of your business.  A bad impression may turn them away for good.  A quality website requires many different components to work harmoniously.  From design to content, your website should send a clear message about your [...]

Marketing a business, small or large, is no easy task.  It requires dedication, creative thinking, planning, retooling and much more.  While there are many different opportunities to market and a variety of channels to do so, it’s important to stick to the basics before you start spending your marketing dollars. Making sure that you have [...]

At its core, content marketing is the creation and sharing of content with the ultimate purpose of attracting new customers, engaging with potential customers and nurturing current customers relationships.  By producing high-quality, relevant content, business owners stand to gain brand loyalty and potential business from prospects. When creating content, avoid making these simple mistakes to [...]

To the average person, blogging may seems like a waste of time. For business owners, understanding that a company needs a blog is even harder. A few reasons why corporate blogs fall by the wayside include lack of time to dedicate to writing frequent content, general inability to come up with topics and thinking that [...]

With the holidays upon us, retailers are busy gearing up for the big sales and shopping frenzy synonymous with the holiday season. With all the craze, it’s easy to see why retail owners forget that marketing doesn’t stop once the holiday season has begun. On the contrary, it’s time to ramp up all marketing efforts to keep [...]

Halloween just passed, and the start of November means the biggest shopping day of the year is just around the corner. It’s also the time when every business rolls out their holiday marketing. As such, your marketing strategy should be both bold and aggressive. Here are some easy multi-channel marketing ideas to leverage your holiday [...]

Having an online website requires more than a few static pages. It requires consistent updates and modifications to keep up with the ever-changing rules of search engines and internet marketing. As a business owner, it’s critical to grow your website. If  you’ve never modified your website since it launched, you are letting search engines and customers [...]