Image Courtesy By now, you probably already know about the importance of sharing quality content if you’re marketing a business or organization. But what a lot of businesses fail to organize is an actual content strategy. They may have a sales and marketing strategy that content posting is part of, but they should also have [...]

  Whether you’re a local business or just working within a tight budget, developing an online marketing campaign can seem difficult. While display advertising, paid search marketing and other effective strategies require consistent fine-tuning and budgetary support, not all strategies do—in fact, you can give your campaign a boost without spending a dime. By focusing [...]

 (source: http://newsinfo.iu.edu/pub/libs/images/usr/5797_h.jpg) The best email marketing strategies have always been dictated by two things: Consumers and technology. Sophisticated technology and marketing-savvy consumers mean that your email marketing services have to evolve to stay relevant—and to stay out of the spam folder. When you tailor your marketing efforts for the best possible user experience, you make it [...]

Marketing has experienced a lot of changes within the last few years, let alone the entire decade, no doubt about that. It can be kind of a challenge to keep up with all of the drastic and subtle changes that have evolved, but the fact is that it’s hugely beneficial for your business to stay [...]

The best email marketing strategies have always been dictated by two things: Consumers and technology. Sophisticated technology and marketing-savvy consumers mean that your email marketing services have to evolve to stay relevant—and to stay out of the spam folder. When you tailor your marketing efforts for the best possible user experience, you make it easier [...]

Online marketing may seem like it’s consuming every aspect of marketing out there, but the need for effective use of various print forms remains evident. Print now extends beyond direct mail marketing to take advantage of interrelated mediums such as associated direct mail landing pages and printed brochures with QR codes to help spread the [...]

Designing a website that represents your brand can be challenging. Your website is the online footprint of your brand and you do not want to deter potential customers away because of simple mistakes. Let’s take a look at some of the biggest web design fails that companies make. Overlooking the Differences in Monitor Resolutions and [...]

Here at OneIMS, we’re proud to announce an exciting partnership between our Chicago marketing company and the world’s largest e-commerce platform, Bigcommerce. Bigcommerce offers a wealth of development and management tools that make e-commerce web development and management more efficient than ever—but what does it mean for you? Streamlining the Construction Process With its variety [...]

PPC advertising campaigns can be very lucrative or very expensive. Improper PPC ad management could cost a company thousands of dollars very quickly. This is especially true if the bounce rate is high or clicks do not convert into sales. There are many tips, however, that advertisers can follow if they want to reduce their [...]

Since it entered limited beta last October, Google’s Universal Analytics has been turning heads and changing expectations for developers, entrepreneurs and agencies offering Internet marketing services. The slow rollout recently picked up steam as Google expanded the service into public beta, allowing anyone so inclined to sign up and test out the service. So what [...]

It does not matter how many hits you get to your website if you do not generate conversions. If visitors are coming to your landing page and leaving, your organic and paid search engine marketing suffer from a high “bounce rate.” There are many tips, however, to reduce the bounce rate on landing pages and [...]

Between social media, search engines and the Internet at large, marketing strategies have changed drastically in recent years, significantly increasing the potential reach and effectiveness of campaigns. With many a marketing agency making digital strategies their go-to solution, is there still room for traditional marketing methods like direct mail campaigns? An effective marketing agency should [...]