http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/ OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Sat, 28 May 2011 04:52:52 +0000 hourly 1 http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/#comment-118 7 Ways to Ensure Your Direct Mailing Campaign is a Success « OneIMS Print - Digital Printing - Offset Printing - Variable Data Printing Wed, 29 Oct 2008 20:34:07 +0000 http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/#comment-118 [...] Get the Right Prospects at the Right Time This is by far the most crucial portion of setting up a successful marketing campaign. Before you set out with the rest of your campaign, make sure you have clearly defined your target recipient. The better you do this, the greater your ROMI will be. So the first step is to know your target recipient, that can include age, income, interests, past purchases, marital status and much more. Today, mailing lists providers such as OneIMS, can help you target the right businesses or consumers. Having the right prospects makes a difference. So don’t waste your time and money on campaigns that don’t target the right prospects. Not only is having the right list of prospects important, having the list at the right time is also important. Data gets outdated quickly. Don’t let your data get stale. People move, get married, buy new things; things are always changing. Make sure that you obtain your mailing list right before you are ready to launch your campaign to ensure that you have the most up-to-date, accurate information….See more at http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/ [...] [...] Get the Right Prospects at the Right Time This is by far the most crucial portion of setting up a successful marketing campaign. Before you set out with the rest of your campaign, make sure you have clearly defined your target recipient. The better you do this, the greater your ROMI will be. So the first step is to know your target recipient, that can include age, income, interests, past purchases, marital status and much more. Today, mailing lists providers such as OneIMS, can help you target the right businesses or consumers. Having the right prospects makes a difference. So don’t waste your time and money on campaigns that don’t target the right prospects. Not only is having the right list of prospects important, having the list at the right time is also important. Data gets outdated quickly. Don’t let your data get stale. People move, get married, buy new things; things are always changing. Make sure that you obtain your mailing list right before you are ready to launch your campaign to ensure that you have the most up-to-date, accurate information….See more at http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/ [...]

]]> http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/#comment-43 Nancy Adams Fri, 17 Oct 2008 22:27:07 +0000 http://oneims.com/blog/2008/01/01/7-ways-to-ensure-your-direct-mailing-campaign-is-a-success/#comment-43 Very useful tips! Thanks for posting these. Very useful tips! Thanks for posting these.

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