We are all familiar with the adage: “If everyone was jumping off a cliff would you do it too?” While the correct answer may be no, it is not always the case. In today’s highly competitive market, being everywhere and doing as much, if not more than your competitor, is compulsory. I have heard from many small business owners that they have managed to survive for years (even decades) without a website, so why get one now? While not having a website may not have made a significant impact on their sales years ago, today’s world is very different, and ...

You’re probably wondering what SERP is. SERP is an acronym for “Search Engine Results Page”,the many pages on a website that lists the results of your search in any given search engine. The Internet is a vast place filled with plenty of businesses wanting to be number one. Being on the first SERP page can mean maximum exposure and sales. Did you know that most people never go past the first search results page? Today, people want instant results. No one is going to click through to page 25 to find your business. Furthermore, being one of the top three ...

As I write this, I'm looking at a postcard on my desk telling me to stop in and check out the latest women's designer jeans and handbags at a local high-end boutique. You might be wondering what's wrong with that. Unfortunately, this advertisement fell on deaf ears since I'm not the audience they most likely intended to reach. On the other hand, if they had sent out a postcard for a discount on men's suiting it would've caught my eyes. Let's be honest…how many trees do you kill a day as you're going through your paper mail? We are constantly bombarded ...