You’re probably wondering what SERP is. SERP is an acronym for “Search Engine Results Page”,the many pages on a website that lists the results of your search in any given search engine. The Internet is a vast place filled with plenty of businesses wanting to be number one. Being on the first SERP page can mean maximum exposure and sales.
Did you know that most people never go past the first search results page? Today, people want instant results. No one is going to click through to page 25 to find your business. Furthermore, being one of the top three results on the SERP can boost your sales and give you the upper hand against your competitors. Search engine placement services can guarantee you top-three status on various search engines.
What exactly is search engine placement, you ask? Imagine the SERP page (and especially the top-three results) being like a giant auction. The highest bidder gets the prize. Search engine placement is a service that takes into consideration your industry, your market, your products and brand to create search results. Let’s imagine you are a small business that sells vacuum cleaners. Now put yourself in your customers’ shoes. What would they search for? Maybe “vacuum cleaners store in Chicago”, or “Dyson vacuums, Chicago”. Search engine placement specialists use keywords, in this example, vacuum cleaners and Chicago, to place you on the SERP page. The more competitive the market, the more expensive it is to be in the top-three results. Similar to your front window, you want to show everyone up-front what you offer without allowing them to turn to your competitor.
Having an Internet presence is vital today and being found easily online is priceless. The SERP is your storefront. You want people to know you’re there and you want to be the first to pop-up. No matter your company size or your industry, you want to be found. Imagine you move into a new city. You have no idea where anything is. The first thing you do is search for the amenities you need—a fitness club in your area, dry cleaners, restaurants, etc. Which website are you more likely to visit? The first one listed on the SERP or the one listed for a result on the 40th page? I think we both know the answer.
Just as in real estate location is everything, location on SERPs is also everything. Aside from being top in results, customers tend to give more validity, trust and value to those businesses on the SERP. So be seen!
OneIMS offers affordable, guaranteed search engine placement services. For more information please visit OneIMS.com
