In a recent article published by Entrepreneur.com titled "Get Them Talking", Heather Clancy says "One good referral is worth dozens of unqualified prospects." Yelp is the next Yellow pages, but completely online. It allows people to search for local business in communities across the U.S. The interesting aspect of Yelp.com is that it enables customers to review and rank particular business based on their quality of service. When a potential prospect searches for the business or industry, they have the ability to sort the listing based on ranking. Next time you interact with your customer or prospect, be mindful ...

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! It is very critical that you set the criteria for the recipients of your direct mail piece. What does that mean for your business? Let’s break it down. 60% of your mails success depends on the list itself. It is imperative that you obtain a mailing ...

For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the trick but will also increase your branding. Just like you’d never want to step into a room full of people with mismatched clothes, you don’t want to present a marketing campaign that matches all your marketing media. If you’re doing a direct mail marketing campaign, ...

Just about everyday, people are trying to up sell their products. You go to a restaurant and you have a choice between a half order or a full order. Your waiter says: “For two more dollars you will get twice as much and can take that home for tomorrow’s lunch.” Your dry cleaners tell you that your 12th garment is free. At the supermarket, you have a “buy two get one free” offer. No matter where you go, people are always trying to up sell you. In these instances, caving in may not be so great. Imagine buying two loaves ...