With Blackberrys and iPhones becoming more and more popular, e-mail has become the preferred way of business communications. Electronic communication between business professionals and their customers is convenient and almost instantaneous. Nonetheless, it is best to be wary of everything and anything that is said in electronic correspondence. One slip up can ruin a potentially good business opportunity or damage a good relationship.
All business owners are eager to increase sales and attract new prospects. While there is no harm in this, it is important to keep a professional attitude in all interactions with your prospects and customers. In today’s world, e-mail communication is the most common way to stay connected with the online community. Here are a few tips to keep in mind before clicking the send button on your next e-mail!
1. Keep it short and sweet.
Do not write lengthy e-mails as you can lose your reader after the first two paragraphs. Also, try to avoid using emoticons, jargon, and chat language. (No smiley faces, tech talk, and using LOL!)
2. Resist the urge to be creative.
Try not to use multiple fonts, sizes, and colors. Also, stick with plain text when possible.
3. Beware of your tone.
Avoid using a tone of voice that may offend your customer. Refrain from using capitalization or bold text as a way of bringing attention to a point. Do not overuse punctuation marks, such as exclamation marks or question marks.
4. Do not clog up the Inbox.
Be mindful of sending large file attachments. Try to break it down into pieces, use compressed files (ZIP), or use alternative methods such as FTP servers or third party solutions.
More Marketing Resources
Branding and Advertising
Email Marketing Solutions
Search Engine Marketing Solutions
Direct Mail Marketing Solutions
