The days of 56K modems are gone. High-speed internet is not only the rage but the norm. The benefits for including customer-centric multimedia elements on your website are so dynamic and irrefutable that failing to do so can be a great disadvantage to your business. Taking advantage of new technologies is just one way to stay ahead of your competition. Fortunately, with the availability of fast internet connections, you no longer have to fear for slow download times. Today’s internet marketing is driven by rich media that not only drives customers to your site, but makes your site memorable.
Virtual tours, virtual e-catalogs, dynamic color-swatching, live chats, click-to-call, flash presentations, podcasts, blogs are among a slew of many other popular media solutions available today. These cutting-edge technologies ensure that your site remains mainstream and innovative. Creating a powerhouse out of your website will help you compete in the world of ever-growing technological widgets. Here are a few features to consider when designing or updating your website.
High Impact Visuals
In order to succeed in the online marketplace, you must give your customers the “In Store” experience online by providing dynamic, interactive tools and high-resolution images. In addition to the standard one dimensional view, make use of 360 degree product views, zoom, pan, etc. to give your site visitors the virtual experience that they are craving for while browsing through your products. Offering your customers with high-quality photos and interactive pictures that will allow them to easily see your products will enhance their shopping experience, making their buying-decision easier and more fun. The enhanced visualization is guaranteed to improve product exposure, better site retention and higher conversion rates. As many say, a picture is worth a thousand words, so allowing your visitors to see your products create a possibility for cross-selling and up-selling and more.
Web Videos & Audio
With millions visiting sites like You-Tube and with increased interest in handheld gadgets such as iPhones, web videos are becoming more popular today than ever before. With all the technological advances, web videos afford businesses the opportunity to combine words, tone, body language, and facial expression to convey meaningful information powerfully and effectively to their targeted audiences. Even if you choose to avoid camera, there are other ways to use web videos. Such as: voice over narrations, flash or other slide shows, product demonstration, etc. Videos combine multiple senses to engage your visitors. They are also a tool for making you memorable in your visitor’s mind. Web videos are also a good way of driving traffic to your site and engaging your visitors.
Web audio is another great way to greet your customers or give them a little taste of who you are. With the help of web audio, you could narrate certain key things that you want your website visitors to take note of by doing voice-over narration. Make sure you choose your audio carefully and keep it short and simple.
Podcast and Blog
Podcasting and blogging are great ways to establish thought leadership, extend your brand and engage your target market. Blogs are meant to be read and Podcasts are meant to be listened to. Reading a blog is an active engagement that requires a good deal of concentration and attentiveness. Podcasts on the other hand, is a more passive activity. Both are powerful mediums to connect with your target audience. With more and more people using smart phones and mp3 players, it is very important that marketers take advantage of these medium to interact with their loyalists to improve their market penetration and increase their market share.
For more information on rich-media and how your company can benefit from them, contact our experts at OneIMS.
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