The United States Postal Service announces some changes in the way they currently handle undeliverable mails. Under this new requirement, the mailing industry is required to refresh their data every 95 days. Here is the official press release. http://www.usps.com/mailpro/2008/mayjune/page5.htm ARE YOU READY FOR MOVE UPDATE? The Postal Service is stepping up its efforts to reduce undeliverable-as-addressed (UAA) mail. On Nov. 23, new Move Update standards take effect. To be ready, mailers must begin using addresses that were updated no earlier than Aug. 20. The Move Update standards provide options for customers to reduce the number of mailpieces that require forwarding, return or being treated ...

User Photograph Galleries:  A Simple and Effective Social Marketing Strategy Remember the popular Apple iPod advertising campaign featuring a series of dark silhouetted characters holding iPods and dancing to the music against brightly colored backgrounds?  One of the innovative features of this advertising campaign was an online photo gallery at the Apple website where iPod users could upload photographs of themselves using their iPods at unique and interesting locations.  Website visitors could browse through photos of individuals from all over the world, proudly displaying their iPods. User photograph galleries are a simple and cost-effective way to attract traffic to your business website.  ...

Most online marketers are already familiar with LinkedIn, an online community of professionals. A powerful tool for networking and maintaining business relationships, LinkedIn operates under a simple philosophy: “Relationships Matter.” Professionals from many diverse fields use LinkedIn’s social networking interface to connect with colleagues and partners for mutually beneficial exchanges of social capital. In addition to its many virtues as a social media tool, LinkedIn is equally beneficial for lead generation, the practice of generating customer interest in the products and services you provide. By following these four simple steps, you can take advantage of the lead-gen opportunities inherent in this ...

Viral marketing strategies encourage satisfied customers to promote products and services to others through word-of-mouth. Like the dreaded flu virus, viral marketing has immense possibility for expansion and exponential multiplication as information is passed from individual to individual on the worldwide web. Many Internet marketers have implemented viral marketing techniques and seen substantial results. Here are a few recommendations from our seasoned professionals: 1. Take advantage of the power of “free.” No other word attracts attention like the all-powerful word in Internet marketing: free. Many businesses launch viral marketing campaigns by offering valuable free products and services. Often, website visitors will arrive ...

September 2008- OneIMS Data Group, a division of OneIMS - Integrated Marketing Solutions, announces the launch of its dynamic and newly designed website. This recently launched site contains a wealth of information regarding lead generation strategies and other available solutions for direct marketers. Whether you need fresh leads for national consumers, a list of local businesses, or an obscure specialty segment, the team of experienced data professionals at OneIMS Data Group is ready to assist. A few of the solutions OneIMS Data Group offers are: comprehensive consumer mailing lists, business leads, specialty data, data hygiene, targeted marketing services, and much more. Take ...

After an "accidental" PR flop, Google announced the release of its new web browser, Google Chrome. Apparently, a comic book explaining the planning behind the new browser was sent out earlier than planned. Chrome's beta version has officially been released and screams what all of Google's products have in common; simple and clean. It sounds like I'm referring to cotton made products, but not so, as Chrome is built to be tough enough to play with the other big boys in town. Here are a few of the features that Chrome boasts, compared to other browsers on the market (Internet Explorer, ...

What is Social Media? Social media uses Web 2.0 Internet technology to allow website visitors to communicate with other visitors and interact with site content. Popular social media sites, such as Facebook, MySpace, and YouTube, offer visitors opportunities to enter into dialogue about topics that matter to them. Readers can “tag” stories to share with others, rate content, or post comments. Website visitors are active participants in an interactive landscape of information. Podcasts and blogs are also adopted by businesses as a medium of marketing and mass communications. The Power of Social Media for Internet Marketing Imagine a savvy Internet shopper searching for ...

Have you ever wondered how many people use the internet? According to Internet World Stats, as of March 2008, in the U.S. alone, 246,402,574 people use the Internet, which is about 73% of the total population. With such a large population of consumers spending their time online, as a business owner, it's to your advantage to present a website which leaves an indelible impression in the minds of your target audiences. Not only that, but you want your company's web presence to create a customer base that consistently visits your website as their source to a myriad of needs. Ultimately, these ...

Lately it seems that consumers and businesses alike are striving to make every effort to preserve the environment. Maybe you're an avid fan of recycling the soda cans and water bottles at home, or possibly your business has switched to sustainable printing options and is relentlessly finding ways to conserve energy usage. Either way, we are all trying to minimize our environmental footprint by making wise, conscious choices that require us to think of consequences beyond today. If you're a business owner who utilizes direct mail pieces for advertising, "green mail" is probably a phrase you're all too familiar with. Maybe ...