Ecommerce is defined as trade through the internet; that is buying and selling through the internet channel through online transaction packaging, electronic data interchange (EDI) etc.
Today’s scenario: 97.7% of all websites that has been evaluated are not being marketed correctly. In fact, the most common error they have found is related directly to the marketing aspects of a website. From poorly targeted content to sites unable to finish the sale. But the most revealing statistic is the fact that 94.1% of all websites evaluated, suffered from poor content. Most of these sites, which were aimed at creating more business or selling a product, provided content that was far from being good marketing copy. In short, they were not compelling enough and simply did not persuade people to buy.
Solution: The greatest determinant in what will help increase the willingness to buy is the ease, confidence, and speed with which they’ll be able to shop. Product delivery must be prompt and persuasive. “Customer experience compression” is a term coined when describing the fact that, the buying process has considerably shortened — and that web marketers must take into account far more than the usual offline selling experience. For example; when you receive a piece of offline direct mail in your mailbox, there’s an incredible amount of work for you to do. You open the envelope, read the offer, and decide you want to buy the featured product. Next, you have to find a pen, complete the coupon or form, put it in an envelope and find the nearest mailbox. Online, however, you simply click “Buy Now” and the issue is fairly simple to recognize. Furthermore, a good website content captures the attention of customers, fueling an optimistic approach and the willingness to do trade.
Please, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com and let us help you with your Social Media Marketing.
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