http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/ OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Sat, 28 May 2011 04:52:52 +0000 hourly 1 http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/#comment-484 Direct Mail Marketing: A New Spin on an Industry Standard : OneIMS | Integrated Marketing Solutions | Branding | Marketing | Interactive | Web Design | Web Development | Online Marketing | Search Engine Marketing | Email Marketing | SEO | On Demand Printi Sat, 21 Feb 2009 07:24:00 +0000 http://oneims.com/blog/?p=372#comment-484 [...] Combined with the latest advances in Variable Data Printing technology, direct mail marketing practices become increasingly effective and profitable.  Traditional direct mail marketing campaigns often yield less than 2% ROI; however, by integrating VDP (Variable Data Printing) and PURL (Personalized URL), some marketers have reported as much as a 25% increase in their profits. [...] [...] Combined with the latest advances in Variable Data Printing technology, direct mail marketing practices become increasingly effective and profitable.  Traditional direct mail marketing campaigns often yield less than 2% ROI; however, by integrating VDP (Variable Data Printing) and PURL (Personalized URL), some marketers have reported as much as a 25% increase in their profits. [...]

]]> http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/#comment-390 VDPguru » Blog Archive » VDP (Variable Data Printing) & PURL (Personalized URLs) increases ROI (Return On Investment) Fri, 05 Dec 2008 22:19:07 +0000 http://oneims.com/blog/?p=372#comment-390 [...] James Mikes, Director of Technology for PODi, said last year that companies generally double their response rates when they switched from a static marketing campaign to a personalized one.  These rates range from approximately 3% for a campaign selling a single product to in excess of 13% for a loyalty campaign. These figures are known to get even higher when marketers are creative with their campaigns and introduce complimentary technology like PURL - Personalized URLs (See Taser case study). [...] [...] James Mikes, Director of Technology for PODi, said last year that companies generally double their response rates when they switched from a static marketing campaign to a personalized one.  These rates range from approximately 3% for a campaign selling a single product to in excess of 13% for a loyalty campaign. These figures are known to get even higher when marketers are creative with their campaigns and introduce complimentary technology like PURL – Personalized URLs (See Taser case study). [...]

]]> http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/#comment-389 VDPguru » Blog Archive » Personalization Is Crucial In Improving Direct Mail Response Rates Fri, 05 Dec 2008 22:12:23 +0000 http://oneims.com/blog/?p=372#comment-389 [...] / Blog / Personalization Is Crucial In Improving Direct Mail Response Rates Study Shows Personalization Trumps Other Factors In Improving Direct Mail Response Rates In 2004 a study was commissioned by InfoTrends/CAP Ventures entitled The Impact of Color in [...] [...] / Blog / Personalization Is Crucial In Improving Direct Mail Response Rates Study Shows Personalization Trumps Other Factors In Improving Direct Mail Response Rates In 2004 a study was commissioned by InfoTrends/CAP Ventures entitled The Impact of Color in [...]

]]> http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/#comment-387 VDPguru » Blog Archive » Fast Facts Fri, 05 Dec 2008 22:04:34 +0000 http://oneims.com/blog/?p=372#comment-387 [...] http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/ [...] [...] http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/ [...]

]]> http://oneims.com/blog/2008/11/17/purl-personalized-url-increases-revenue/#comment-307 Personalization Is Crucial In Improving Direct Mail Response Rates : OneIMS | Integrated Marketing Solutions | Branding | Marketing | Interactive | Web Design | Web Development | Online Marketing | Search Engine Marketing | Email Marketing | SEO | On Dema Sun, 23 Nov 2008 16:46:53 +0000 http://oneims.com/blog/?p=372#comment-307 [...] 23, 2008 by OneIMS  Study Shows Personalization Trumps Other Factors In Improving Direct Mail Response Rates In 2004 a study was commissioned by InfoTrends/CAP Ventures entitled The Impact of Color in Graphic [...] [...] 23, 2008 by OneIMS  Study Shows Personalization Trumps Other Factors In Improving Direct Mail Response Rates In 2004 a study was commissioned by InfoTrends/CAP Ventures entitled The Impact of Color in Graphic [...]

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