Just as practice makes perfect, research makes you insightful. It allows you to study your target market with precision prior to launching your next marketing campaign. One of the most resourceful ways to conduct web-based, marketing research is to learn where your website traffic is coming from and what people are searching for on the web. Also, what do they "do" once they land on your website? The tools we encourage you to be familiar with include Google Analytics, Google Insights for Search, and Google AdWords. No, we're not pulling you onto the Google bandwagon, but since the majority of traffic ...

Much has been written about the benefits of using as much web-based technology as possible in your marketing campaigns.  The argument goes - correctly - that more and more people are shopping online, networking online and reading their newspapers online.  Producing and sending an eDirect-mailer is cheaper than producing and sending a traditional direct mailer.  That is all useful information.  But where a lot of people go wrong, is in the assumption that email marketing campaigns should replace, or at least begin to phase out traditional direct mail campaigns. The evidence shows that the most effective marketing campaigns are ones that ...

United States Postal Service (USPS) Holiday Schedule Post Office is closed December 25 & 26 and January 1 & 2. No mailing jobs dropped on these days. Please, ensure all your holiday promotional items and gifts are prepared and mailed out in a timely fashion.

Wednesday December 24th and December 31st Customer Service: 9:00am - 12:00pm CST Thursday December 25th and January 1st All Depts.: We will be closed USPS Holiday Schedule - Post Office is closed December 25 & 26 and January 1 & 2 - no mailing jobs dropped on these days. UPS Air & Ground shipments will be delayed due to the Holidays, please be sure to check your required in-hand dates and upgrade if necessary.

United States Postal Service processes over 19 billion mail pieces and packages during the holiday season. It's no wonder they are the experts when it comes to giving tips on how to prepare for shipping holiday gifts and packages. Read up on some tips before you process your gifts this holiday season for clients or loved ones http://www.usps.com/communications/newsroom/2008/pr08_125.htm http://www.usps.com/communications/newsroom/2008/holiday/hpr.htm Make sure to prepare in advance if you are planning on mailing some holiday cards or gifts. And leave enough time for delivery.  If you need some promotional ideas or need personalized products to market your business during this holiday season, feel free to contact us ...

Studies Show VDP & PURL Successfully Drive Up Response Rates & ROI Recently, we have been writing about the benefits of personalization in a marketing campaign.  Today we want to drill home the point further.  One of the main reasons some people may be hesitant to adopt VDP (Variable Data Printing) or PURL (Personalized URLs) solutions is a lack of numbers indicating probable success.  We want to erase any hesitancy you may have. James Mikes, Director of Technology for PODi, said last year that companies generally double their response rates when they switched from a static marketing campaign to a personalized one.  These rates ...

                Year after year, you keep getting that fun, little post card from your dentist reminding you that your checkup is coming up.  While we may think of direct mail campaigns as something of the past, they are still very much effective.  When you get that little postcard in the mail, you normally put it on your fridge and make a note to call and schedule your checkup.  So why is it that a postcard from your dentist is actually worth your time but not some postcard about replacing your windows?                  First and foremost, your dentist is sending out a ...