OneIMS, a full-service marketing company in Chicago, IL, offers clients an innovative and revolutionary way to expand the success of direct mail campaigns using their Personalized URL solution. Chicago, IL (Vocus/PRWEB ) March 26, 2009 -- Old marketing meets new marketing. OneIMS, a full-service marketing company located in Chicago, offers clients a revolutionary way to get more out of direct mail campaigns by utilizing Variable Data Printing (VDP) and Personalized URLs (PURLs). Research shows that most people depend on the internet and are more likely to respond to a direct mail campaign if the internet is involved. Their solution, 4PURL, is ...

The emergence of variable data print technology has ushered in a new and improved highly personalized form of direct mail marketing.  Marketers can now opt to contact consumers through a cross-media marketing campaign, directing individuals to access a campaign specific website using a personalized URL (PURL).  An example of Personalized URL would be www.JohnSmith.CampaignName.com. Personalized URLs are gaining popularity in direct mail marketing for three main reasons. 1.     Personalized URLs allow marketers to track responses more accurately - Because each personalized URL is unique to the individual, marketers can track and measure the behavior of an individual client based on his activity on the ...

During a recession, the business owners that survive - and even thrive - are those who take advantage of the unique opportunities of the times.  In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data and digital printing to make the most of every marketing dollar spent. In the past, the owner of a brand new neighborhood restaurant may attract customers and increase awareness in the community with a generic direct mail marketing campaign. The business owner might design an attractive and informative postcard inviting customers. He ...

Well, to begin answering this question you would first have to know who your customers are. According to a study conducted by the Participatory Marketing Network and two other organizations, brands are having a hard time engaging the younger generation, or GenY, and building loyalty among this group through social networking sites. The study examined the networking behaviors of consumers between the ages of 18-24 and concluded the following results:  84% noticed ads on social networks  74% say they click infrequently/never  62% of Gen Y's have visited a fan page on a social network  48% percent have joined  36% say they don't click on ads at ...

Everyone loves to hear praiseworthy comments about their company, services, and products. It makes business owners and entrepreneurs feel like they've done things right. Well, unless your business has the Midas touch, there are definitely areas you can still improve on. Many companies have now migrated to conduct at least some part of their business online. Even so, one thing that hasn't changed about business is that people talk. Only these days, people don't just talk over lunch, on the phone, or by e-mail, they also talk online. With this being the case, there is a very good chance that the ...

Annual Pricing Review Results in 2¢ Increase in First-Class Mail Stamp WASHINGTON - The Governors of the U.S. Postal Service have approved new prices for mailing services, including a 2-cent increase in the price of a First-Class Mail stamp to 44 cents. Prices for mailing services are reviewed annually and adjusted each May. The new prices will go into effect Monday, May 11. Customers can continue to mail letters at today's prices by purchasing the Forever Stamp before May 11. Forever Stamps were developed to help consumers ease the transition during price changes. Forever Stamps do not have a denomination and will ...

OneIMS, a full-service marketing company in Chicago, IL, has introduced a user-friendly Content Management System that allows users to easily and readily update their websites. Chicago, IL. March 5, 2009.  OneIMS, a full-service marketing company located in Chicago, has introduced an affordable Content Management System (CMS) that gives users the functionality of updating their websites instantly with just a few clicks of the mouse.  The advanced CMS system, IntegratedCMS, comes packed with features such as user management, Web 2.0 features, powerful cross-browser WYSIWYG editor, input validation rules, advanced image handling and a rock solid open source foundation. Unlike other solutions, IntegratedCMS ...

New Forever Personalized Stamp Envelope Introduced WASHINGTON - A noted author, a philanthropist and a racehorse champion are among the subjects featured on the Postal Service's 2009 price-change stamps. In addition, a new Forever personalized stamped envelope is being introduced. "The stamps we are issuing cover a variety of subjects and will have wide appeal across many audiences," said David Failor, manager, Stamp Services. "We are especially pleased to introduce a new Forever personalized stamped envelope. It will make quite an impression." Most of these stamps will be issued on or before the May 11 stamp price change, Failor noted. Read more