Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of categories.  Business owners are able to actually imagine the "perfect client," the customer most likely in need of their goods and services, and then systematically and specifically target individuals who fit that description in their direct mail marketing campaigns. These highly targeted direct mail marketing campaigns are even more effective when they ...

Have you ever noticed that when you open your email inbox, some emails catch your attention instantly, while others go relatively unnoticed?  Email marketing messages must contend with so many other competing messages in the inbox.  Creating split-second interest with a compelling subject line is the key to attracting readers to click and read more. How To Write Subject Lines that Jump off the Page The fact is, most people spend an average of about two seconds reading an email's subject line.  During those two seconds, reading the first two or three words will allow the reader to choose between the options ...

 We have fallen on hard times. This thought has been made by the heads of many prominent businesses. The economy is merciless, and businesses are struggling to stay afloat in midst of the aggressive storm. Marketing strategies have either been stripped down to its bare minimum or heavily equipped as soldiers ready for battle. At the very least, where does your web site stand? Is it enough that your website is up and running? What elements are attracting your potential visitors, and bringing them back for more? The Attract and Retain Approach for website design is extremely important to the success ...