Comments on: Create More Intelligent Direct Mail Marketing Campaigns with Personalized URLs (PURL) http://oneims.com/blog/2009/04/21/create-more-intelligent-direct-mail-marketing-campaigns-with-personalized-urls-purl/ OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Thu, 28 Apr 2011 16:53:36 +0000 hourly 1 By: Rod DeVar http://oneims.com/blog/2009/04/21/create-more-intelligent-direct-mail-marketing-campaigns-with-personalized-urls-purl/#comment-569 Rod DeVar Wed, 22 Apr 2009 15:20:55 +0000 http://oneims.com/blog/?p=628#comment-569 Thanks for the great tips! I couldn’t agree more that Variable Data Printing is a fantastic technique with the ability to produce mail pieces that are personalized to a customer’s individual needs and interests. Relevancy of a mail piece improves not only improves a consumers perception of your company, but can help improve the ROI of your marketing efforts. PURLs are also a great tool for your integrated marketing campaigns, as they combine Direct Mail with Web marketing. Research shows that PURLs can massively increase the response rate to your campaign – even up to 20 percent! Marketing channels will continue to grow and multiply; customer attention span will grow smaller and future marketing campaigns will have to work harder. Personalized marketing campaigns are key to providing a high level of engagement with customers, creating a one-to-one moment that will yield superior results. Rod DeVar Manager, Direct Mail United States Postal Service Thanks for the great tips! I couldn’t agree more that Variable Data Printing is a fantastic technique with the ability to produce mail pieces that are personalized to a customer’s individual needs and interests. Relevancy of a mail piece improves not only improves a consumers perception of your company, but can help improve the ROI of your marketing efforts.

PURLs are also a great tool for your integrated marketing campaigns, as they combine Direct Mail with Web marketing. Research shows that PURLs can massively increase the response rate to your campaign – even up to 20 percent!

Marketing channels will continue to grow and multiply; customer attention span will grow smaller and future marketing campaigns will have to work harder. Personalized marketing campaigns are key to providing a high level of engagement with customers, creating a one-to-one moment that will yield superior results.

Rod DeVar
Manager, Direct Mail
United States Postal Service

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