Since the boom of the internet, e-mail marketing has far surpassed print marketing as it is more cost-effective and time sensitive.  Additionally, people are now able to access e-mail easily as mobile technology and overall internet access is improving.  Still, there are some ground rules to ensure that your e-mail marketing campaigns get the best results possible. Don't Overload Your E-mails As you design your e-mail, know that your users have limited time to read your entire message.  Don't overload your e-mails with more than one message or offer at ...

If you talk to any business owner, a common concern is how to bring in new business or new customers. We are wired to believe that increased revenue comes from our ability to constantly draw in more clients. This is true to an extent. What many businesses fail to see, however, is the importance of maintaining their current customer base. A common pitfall is the notion of once a customer, always a customer. Just because a customer used your service or bought your product once, doesn't mean that they will continue to do so in the future. A steady revenue ...

While having a website is a step in validating the credibility of your business, a badly laid out website can cause your visitors to wonder about the credibility of your overall operation.  Creating a website is no longer something that only large companies can afford to do.  "Home-made" websites are popping up all over the place.  While being online increases your reach, a bad website can chase customers away.  The key is to design your website in a way that gives your business credibility.  What is credibility?  Credibility is the trust that you inspire based on factors like usability, accessibility, security, ...