Since the boom of the internet, e-mail marketing has far surpassed print marketing as it is more cost-effective and time sensitive. Additionally, people are now able to access e-mail easily as mobile technology and overall internet access is improving. Still, there are some ground rules to ensure that your e-mail marketing campaigns get the best results possible.
- Don’t Overload Your E-mails
- As you design your e-mail, know that your users have limited time to read your entire message. Don’t overload your e-mails with more than one message or offer at a time. Dates are easily lost or confused when grouped with multiple events or offers. Simple messages will make sure that those interested respond to your message
- Make Your Action to Call Your First Priority
- As mobile technology is becoming more and more popular, note that viewing of your message may vary by user. As mobile technologies work on different platforms, what you see on your screen or your own mobile device may not be exactly what someone else sees. Additionally, because the viewing field of most mobile devices is limited, make your call of action your first priority. This will ensure that regardless of the design and format of your message, your reader receives the message you are sending them.
- Don’t Overuse Graphics
- While graphics may add life and zest to your message, don’t overuse them. First, don’t use images for the most important parts of your message like your call to action as users may be using mobile devices where they will not be able to see the images. Seeing a 5-line long link for your image is not as interesting as actually reading your message. Moreover, your message may be truncated if it contains a large amount of images. Many e-mail clients automatically suppress images. This means that your e-mail may turn out to look like a lot of blank boxes with just a few lines of texts if you rely solely on images to get your message across.
To learn more about e-mail campaigns or to start your e-mail campaign, contact our e-mail marketing experts at OneIMS at (888) ONE-IMS-1 or visit our website at OneIMS.com.
OneIMS: Integrated Marketing Solutions specializes in helping business owners to integrate the various marketing solutions available today into a marketing plan specific to the unique needs and concerns of your industry. Whether you need direct mail or print services, or internet marketing or email marketing solutions, we exist to combine the best practices in marketing to help you achieve your objectives. For more information about direct mail marketing or Variable Data Printing, please visit our website at www.oneims.com.
Want more information on increasing your market reach? The experts at OneIMS will guide you through a variety of available options within your budget. For more information, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com.
