You've gotten people to sign up for your e-mail newsletter, but now it is time to make sure you keep them and utilize them. Here are 5 common mistakes made that can hinder your e-mail marketing campaign. Obscure From Label - Keep your "from" label recognizable and consistent. If subscribers don't recognize your "from" label, they won't hesitate to delete your e-mail and mark it as spam without even opening it. Bad Subject Lines - Not only will a good subject line catch your readers attention, but it'll also make sure you stay out of the Spam folder. Avoiding too much punctuation, ...

The amount of time Americans spend on social networking and blogging sites as tripled in the past year. According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009. With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns. Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. ...

Times are tough, but slowly the economy is working its way back to normalcy. Now is a great time to start reexamining your marketing efforts, or whether there are any efforts at all. Maybe the budget isn’t where you want it to be. Maybe your vision of how to market doesn’t match the size of your wallet. Obviously marketing is worth the investment, but if you’re on a tight budget, consider these low cost ways to market your business: E-mail Campaigns: Send a market specific, dynamic, message-effective e-mail. Sending an e-mail to 10,000 people will cost you very little. You ...

Facebook hopes to provide accurate advertising measurements with its latest deal with Neilson. Many have claimed that Facebook's advertising techniques are not successful, but with this partnership, Facebook will be able to provide more reliable data. Facebook will poll users about the display ads on its site and then provide that data to Nielson who will package it for advertisers. It will also include responses from people who did not see an ad. By teaming with Nielson, Facebook will give more credibility to its advertising data. Some brands have already begun conducting intent-to-purchase tests on the site. According to ClickZ, Procter ...

In part 1, we looked at just the first basic steps you should talk when starting a brand new blog. Now that you have been blogging for a bit and have a few posts up, it is time to gain a readership. These are just a few ways to help you gain a loyal readership for your blog. RSS Feed One of the most basic things you can do to help improve a loyal readership is by keeping the link for your RSS feed readily accessible. If people like what they see right away, then they'll most likely add your blog to ...

With the proliferation of the internet and internet marketing, it seems that our mailboxes are constantly getting bombarded with emails from a variety of sources. How do you decide which emails to open and which to trash, spam or delete immediately? Most of the time, this is all based on the effectiveness of the email's subject line. Just like a first impression, a subject line says a lot about you. It's important to create subject lines that will capture your reader's attention without making the most common mistakes that email marketers make. Here's a few tips to creating ...

Starting a new blog can be another simple step toward raising your brand or company's awareness online. However, if you've never taken part in blogging before, it can be an overwhelming experience. Here are some basic tips to getting your blog started. Easy URL Many people don't think too hard about their username when creating an account for the first time. However, this is one element of your site that can easily bring in more traffic. Use your company name if available or make it related to what the subject of your blog will be. Design The first thing someone will notice when ...

Google opened up a new advertising system on Friday called DoubleClick Ad Exchange. They say that the new system will help simplify the how to buy and sell display advertising and bring more buyers and sellers into the market. With the new, simpler interface, buyers can understand their statistics more easily and adjust their campaigns more accurately. They will also have more control over where their ads appear and at what frequency. Sellers will be able to have more control over what advertisers, networks, formats and bid types to allow. They will also have access to more advertisers because it opens ...

Have you been trying to increase traffic to your website using only SEO, but find yourself coming up short? It might be time to consider another option. While companies focus on making their sites more SEO (search engine optimized) friendly, they could be neglecting another search marketing tool - PPC (pay per click) advertising. Most people use SEO only because there is little to no direct cost they have to pay. However, making your site SEO friendly can take a lot of time and effort. Also, SEOs can often just be guesses about which keywords are popular and could possibly bring clicks. PPC ...

More and more people are looking at print media less and less. Newspapers and magazines sales are on the slide and people are turning to the Internet and their iPhones for news and information. However, direct mail marketing continues to be relevant. Direct mail marketing is guaranteed to get in front of a pair of eyes One thing that still remains constant is the daily trip to the mailbox. People will always go looking for the latest bill to pay or package they ordered. It's the next best thing to a captive audience - you're guaranteed to get in front of a ...

Creating an automatic e-mail to welcome new e-mail subscribers to your list is an important way to create a connection. It is an easy way to remind your of what they will be gaining by joining your e-mail list. "Not communicating within the first 60 days of signup increases your chances of being labeled as SPAM by over 50%." — Marketing Sherpa, 2007 When someone signs up for your e-mail list, they are at the height of their interest in your company or product, so include the following things in your welcome e-mail to ensure your new readers will become long term. Thank ...

Federated Media Publishing, an online ad network, has created a new advertising platform to work better within social networks. The new setup, entitled Ad STAMP, will keep one brand exclusive to a site per day up to five weekdays a month. The idea behind it is that having too many different advertisements on a page at a time causes too much "noise" and makes it more difficult for users to decipher the messages coming at them. "It provides a cleaner, clutter-free environment for the reader," James Gross, vice president of Federated Media told MediaPost Publications. With the Yankee Group reporting an increase in ...