Federated Media Publishing, an online ad network, has created a new advertising platform to work better within social networks.
The new setup, entitled Ad STAMP, will keep one brand exclusive to a site per day up to five weekdays a month. The idea behind it is that having too many different advertisements on a page at a time causes too much “noise” and makes it more difficult for users to decipher the messages coming at them.
“It provides a cleaner, clutter-free environment for the reader,” James Gross, vice president of Federated Media told MediaPost Publications.
With the Yankee Group reporting an increase in online revenue through the next year, it is important to continually rethink how to get the most out of your advertising budget.
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