The amount of time Americans spend on social networking and blogging sites as tripled in the past year.
According to the Nielsen Company, time spent on social network and blogging sites, like Facebook and MySpace, accounted for 17 percent of all time spent on the Internet in August 2009.
With an increase in the amount of time people spend on social networking and blogging sites, it is important for your company to adjust its advertising and marketing campaigns.
Estimated online advertising has increased from approximately $49 million in August 2008 to $108 million in August 2009, a 119 percent increase. Companies are also increasing their social media awareness by creating profiles on sites like Facebook and Twitter. According to eMarketer, the majority of the top 100 companies had a profile on Facebook, Twitter or both.
As the Internet usages changes and evolves, it is important for your company to also change and evolve it’s marketing campaigns to fit it. For more information on how social media sites function or to create your own social media presence, contact OneIMS at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com.
