For any company that might be offering a new service or product, a microsite might be what you need to market it. Microsites are self-contained sites separate from the primary site. They have their own pURL and focus on a distinct product or service.
Even though they are called microsites, they cost and take up the same amount of time and energy of a regular website. However, if your company needs to create a unique brand identity for your product, then a microsite is worth the effort.
If your company is a wholesale wine distribution company that wants to host a regular wine tasting event, you can create a microsite promoting the wine tasting event. The microsite will have its own specific marketing campaign and SEO.
Microsites can be just a single page or multiple pages just as in-depth as your main company website. You can easily optimize the site for specific keyword or phrase to increase your ranking on search engines. Anyone can use a microsite as long as the content if focused and the marketing goals are clear.
Want more information on increasing your market reach with a microsite? The experts at OneIMS will guide you through a variety of available options within your budget. For more information, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com.
