According to a new survey by Prospectiv, becoming a mother changes how you view online marketing. Women with children are more trusting and open toward online coupons compared to women without children.
When dealing with marketing emails, 45% of moms said they wanted information that pertains to their lifestyle while 21% said they like to see anything they send. 35% of women without children said they did not want to be sent anything, and 30% were interested in information that pertains to their lifestyle.
Also, only 1% of mothers found blogs were an effective way to market a brand, compared to 8% of women without children. However, 47% of mothers preferred marketing using product samples offered online and 40% liked coupons.
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