Google has recently announced that they have created a better way to measure the impact of display advertisements.
The new tool, called Google Campaign Insights, is currently available in the United States and United Kingdom. It allows advertisers to measure how an ad campaign raises brand awareness, or active user interest, for a product or service.
Google already allows advertisers to measure how many clicks its display ads achieve, measure conversions that result from those clicks, compare results with industry benchmark data, and use View-through conversion reporting to measure visits to its website from users who saw its display ad in the past.
With this new measurement tool, advertisers will be able to better measure the effectiveness of ad campaigns and adjust them accordingly.
For more information on a variety of marketing tools your company can use, contact OneIMS today at 1-888-ONE-IMS1, or send an e-mail to info@oneims.com.
