Small businesses have raised their search advertising spending at the end of 2009, according to WebVisible. Average spending on advertisers was up 91% year over year and 93% quarter over quarter in Q3. The average number of keywords purchased also increased.
However, the spread of spending changed with Google losing about 5 percentage points and Bing gaining almost 3 percentage points. Bing also had the highest click-through rates for small businesses followed by Google.
VerticalResponse reported than 25% of small businesses increased their spending in search marketing in 2009 and more than 45% of them planned to increase it next year.
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