Website, e-mail, and search spending made up the top of the list in changes business-to-business marketers would make in their online spending in 2010, according to BtoB magazine.
More than half of B2B marketers would also increase their spending in social media and video marketing. However, more than half wanted to use social media for thought leadership while 49% wanted to use it to generate leads.
On the other hand, 13% of B2B marketers would decrease their spending on online banners and 10% would decrease their spending on sponsorship.
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