Having a great website can easily be your best marketing tool. Potential customers can learn about your company and its products and services. Only 3% of buyers from various companies say a website has no influence at all over a purchase decision, according to a survey by RainToday.com. A professional services website has had an increasing influence on purchasing decision over the past four years. The survey reports that a website holds at least some influence over 74% of buyers' decision. This is up from 2005 where it was only 51%. A professional design with valuable content, pictures, and information can help ...

With a wide variety of channels available for advertisers, print still seems to lead the way. Almost a quarter of American adults think that the best bargains are found in newspaper and magazine advertisements, according to a new Adweek Media/Harris Poll. Only 18% think the best bargains are found in online advertisements. More than ten percent each say direct mail and television commercials are where to look while just 2% say radio. Age does make a difference in the channels used for bargain hunting. The older one is, the more likely they are to use newspaper and magazine advertisements, as 24% of those ...

When running a new email marketing campaign or strategy, it is important to pay attention to your data to see if it is successful. This is the best way to make sure that you aren't wasting your time, money, and energy on an email campaign that isn't bringing you any leads. There are a few areas you should pay attention. How much a message is opened. People who are frequently opening your messages are the ones who are the most engaged in your company and brand. See if there is a pattern between your frequent openers and use that to target ...

Creating an effective and creative pay-per-click campaign for your company that people click is only half of the battle. The other half is creating an appealing landing page that turns visitors into customers. But having major mistakes on your landing page can drive away potential customers that you worked hard to draw to your website. Here are a few mistakes that can drive people away. Spelling Errors - Something as basic as a spelling error can easily drive away potential customers. A spelling error makes your website seem unprofessional. If you cannot be cautious with your own website, how can clients trust ...

Going Green may seem like it is a phrase that companies claim, but it might help your marketing campaign. Green marketing is more effective than most marketers realize, according to a survey by Environmental Leader. The survey, which looked at green marketing, found that marketers who experimented with green messages in their marketing campaigns found it more effective than the usual marketing campaigns. 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective. More than 80% of these companies also indicated they expect to spend more on green marketing in ...

Are you driving away customers with your email campaigns? By sending out mass emails to all your subscribers, you could be deterring potential customers. Almost half of people who have ever unsubscribed from an email said that it was because the emails weren't relevant to them, according to a survey from the Chief Marketing Officer (CMO) Council. Also, 41% said they would consider ending their relationship with a company because of irrelevant email or mailing campaigns and 22% said they would definitely end their relationship. About 3% of opt-in emails for subscribers in the US and Canada were sent to “junk” or ...

2010 is well on its way and it can be easy to get caught up in the day-to-day activities. However, with the year still new, it is important to reflect on your business' 1-to-1 marketing and see if you are effectively executing your online solutions. Here are a few things to review and see if they are being properly utilized. Review your website. Look at your website with a fresh set of eyes. Is the information you want conveyed properly to your target audience? Could new visitors quickly find information about your products and services? Are you clearly highlighting how to find ...

It can be easy to have a clear direct investment with paid search results. You invest exactly how much you want and get a certain amount of return back. However, the majority of clicks occur from the natural search results. The difference between having a SEO website showing up on the first page of a search engine and a non-SEO website on the third page can result in hundreds of clicks and thousands of dollars added to your revenue every month. Creating a SEO website that can compete not only with your competition but also with other articles and websites that all ...

With new social networking sites popping up and burning out every day it can be a challenge just to break through the piles of pop ups and product links.  Getting your message heard on the social networking scene is more difficult than ever but there are a few ways to make sure you get the most out of your advertising budget.   First and foremost, knowing your audience is key.  While there are some in the older demographics enjoying Facebook and twitter the audience mainly ranges the 10-25 age groups (unless you count parents checking up on their kids).  If you ...

Having a website that loads quickly does more than just help your visitors, it also helps your organic rankings on Google. Having a site that is image-heavy and uses things like AJAX, XML, and Flash could hurt after a certain point. Google announced a Site Speed site that provides resources to webmasters to speed up their pages. A faster loading website leads to a reduction in bounce rate of the site, more leads, greater chances of conversion, reduction of bandwidth and hosting costs and more. Here are some things that could be slowing down your website load time: Slow re-direct Hosting on a slow server Using ...

With people getting bombarded by more and more emails every day, it is important to keep your emails relevant to the people who are receiving them. If they aren't relevant, then people will quickly delete, unsubscribe, or mark it as spam. To make your emails relevant to subscribers, consider segmenting the recipient list. This way, the information you send out will only reach the people who need it. Pay attention to not only what services and products people are buying, but also what people are looking at on your website. This could help give you an idea about what they are interested ...

According to a recent article published in DMNews by Dianna Dilworth, FedEx is getting ready to execute a multichannel marketing campaign in 2010 as part of the company’s new strategy to integrate its brand messaging and creative across channels. The marketing efforts include both online and offline channels with a unified message directing consumers to a microsite designed to engage them. Steve Pacheco, director of advertising at FedEx, stated that, it is the first truly integrated marketing campaign launched by the company. He firmly believes that it is crucial to integrate as many channels of communications as possible since consumers are ...