Google has recently decided that page-loading speed will be included in its algorithm for its search engine. This means that websites that take longer to load will be penalized by getting a lower ranking. If your website has a lot that it needs to load, there is a chance that people will become impatient and leave your website before it finishes. They'll be more likely to visit a different search result that loads faster and gives them the information they need. Also, a slow-loading website often means that there is a lot of coding involved. All of this coding makes it more ...

Using a rented email marketing list can help your company reach new potential customers who are perfectly within your target market. However, according to a survey by Marketing Sherpa, marketers have found that in-house email marketing lists are more effective than email marketing campaigns sent to third-party lists. Of the emails sent to in-house lists, 87% felt they were effective while only 51% of emails sent to third-party lists were felt to be effective. The reason why in-house email marketing lists are more effective is because those people consciously signed up to receive information from you. They are invested in your company ...

Direct Mail Marketing can be a simple yet powerful way to get your message directly to your target audience. A smart and effective direct mail marketing campaign can help your business grow by grabbing the attention of potential customers. Here are some of the benefits of a direct mail campaign. According to the United States Postal Service, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. This means there are people who could be seeing your direct mail marketing campaign immediately who could potentially come looking for your business. Direct mail campaigns ...

People are busy and might end up just quickly glancing over the emails you send out through your email marketing campaign. Take these three steps to make sure people read your entire email. Use a strong and attention-grabbing subject line to entice people to open the emails. If people don't see a reason to open your emails, then they will just pass right over it. Try to keep all of the copy of your email above the "fold" so it is all visible without scrolling. Keep everything simple, concise, and to the point. If you have a lot of information you are trying ...

As a full service marketing agency, it’s kind of hard not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular thing and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: Apple I was bound to write an article about Apple at some point. It’s like writing an article about the power of social media, and then leaving out Facebook and Twitter –it’s unacceptable. I remember being in Junior ...

In a recent study from BIA/Kelsey and ConStat, almost all US Internet users research local products and services onilne first before making a purchase. Approximately 97 percent use online media for local shopping research, and of those 90 percent use search engines,  48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites. The report also showed that more than half of the people surveyed used an online coupon when shopping for products in the past year and almost 20 percent booked an appointment online somewhere other than a restaurant. As more and more people turn ...

More companies are looking toward email to execute their marketing campaigns. However, with all of the bulk email providers out there, it can become too easy to make simply strategic mistakes that will hurt your campaign. Not having a strategy. There must be a plan behind every marketing campaign you launch. Detail the exact reasons for sending out each email, the content you will have, the audience you are targeting, the key messages, and what you consider a successful campaign. Using an old list. If you have an old list, not only will your information be out-of-date, but you may be wasting ...

Most Business-to-Business marketers work at targeting the right keywords on search engines to bring in new customers. However, more clicks doesn't always equal higher sales. B2B companies need to also work on converting those clicks by creating a better landing page. Landing pages help keep potential customers engaged and help close the sale. Here are four steps you can take to boost your conversions on your B2B marketing. Simplify Your Content. Keep everything on your page simple and to the point. Use bullet points and lists to highlight the benefits of your products and services. Don't just tell people what your company ...

Improving your sales through better search engine optimization can be hard. Using repetitive product descriptions and a lack of products and content are difficult things to overcome. However, there are 5 simple ways retail websites can adjust their website to maximize their search engine optimization. Add new content to the website. While it is important to show off your products, you also need content-based pages. These will not only be informative, but it will optimize your site for search engines and help engage customers. Some possible ideas are adding customer success stories, creating a blog with relevant news, tips, and product ...

As a full service marketing agency, it’s difficult not to notice the marketing efforts utilized by the businesses around us. It’s great to see campaigns being launched and creativity being stretched. So we thought it would be interesting to make this a regular feature and see what companies are doing to help grow their business and increase their exposure. Today’s featured business: North Face I’m a big fan of North Face gear, so I was intrigued when a colleague sent me an article about a new marketing strategy that North Face is planning on utilizing. I had a feeling that one day ...