Comments on: 6 Benefits of Direct Mail Marketing Campaigns http://oneims.com/blog/2010/03/22/6-benefits-of-direct-mail-marketing-campaigns/ OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs Sat, 28 May 2011 04:52:52 +0000 hourly 1 By: Dave http://oneims.com/blog/2010/03/22/6-benefits-of-direct-mail-marketing-campaigns/#comment-1140 Dave Fri, 20 Aug 2010 17:32:26 +0000 http://oneims.com/blog/?p=1359#comment-1140 Very Interesting. Direct marketing camapign success depends on many factors, but the three most important factors are: Target Audience, Offer and Creative. Other factors which affect the performance: * Type of program - i.e. acquisition or retention initiatives * Value of product or service - i.e. high value or low value Average response rates range between 1% and 3%, but can be as low as 0.25% for high value items or in a very competitive market, or as high as 25% when dealing with current customers.Just one question for you . Is it true that a follow-up mailing (1 week to 10 days) to a direct mail campaign to existing customers will increase the overall response? Very Interesting.
Direct marketing camapign success depends on many factors, but the three most important factors are: Target Audience, Offer and Creative.

Other factors which affect the performance:

* Type of program – i.e. acquisition or retention initiatives
* Value of product or service – i.e. high value or low value

Average response rates range between 1% and 3%, but can be as low as 0.25% for high value items or in a very competitive market, or as high as 25% when dealing with current customers.Just one question for you .
Is it true that a follow-up mailing (1 week to 10 days) to a direct mail campaign to existing customers will increase the overall response?

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