Using a rented email marketing list can help your company reach new potential customers who are perfectly within your target market. However, according to a survey by Marketing Sherpa, marketers have found that in-house email marketing lists are more effective than email marketing campaigns sent to third-party lists.
Of the emails sent to in-house lists, 87% felt they were effective while only 51% of emails sent to third-party lists were felt to be effective.
The reason why in-house email marketing lists are more effective is because those people consciously signed up to receive information from you. They are invested in your company and care enough to want to open your emails. They’ve already visited your website and made initial inquires about the services and products you offer.
Third-party subscribers do not know who you are and do not have any investment in your company. They may fit in your target audience range, but they do not have any connection to your company.
If you work on building your own email list, you are guaranteed to be targeting people who are naturally interested in your business. You can constantly create new content to bring more people to your website, use clear calls to action to have them sign up for your email list, and then continue to build those relationships.
In addition to email marketing, OneIMS provides other online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
