Mobile ad campaigns are outperforming online ads across a variety of fields including ad awareness, message association, brand favorability, and purchase intent, according to a study by InsightExpress. InsightExpress found mobile campaign norms were 4 to 5 times higher than online norms. "Online campaigns continue to offer exceptional reach, flexibility and variety," said Joy Liuzzo, Senior Director of Marketing & Mobile Research at InsightExpress. "However, the high levels of engagement, the explosion in technical capabilities, low levels of clutter and the novelty of mobile advertising all likely contribute to increased brand impact." Mobile internet campaigns increasaed unaided and aided awareness by 9 percentage ...

Marketers are always looking for new and innovative ways to market their products or services. However, studies show that we cannot dismiss the effectiveness of time-tested channels such as Direct Mail. Direct mail marketing directly influences the purchase of an item or service more than other marketing channel. According to a survey commissioned by ExactTarget and conducted by Forrester Research, more than three out of four consumers (76%) , are directly influenced to purchase an item as a result of a direct mail piece. The next highest influential marketing channels were TV commercials (67%), Email (58%), and Social Media influenced 8% of consumers ...

According to a study by Aberdeen Group and VeraCentra, companies with better customer service and efficiency will lead to more repeat business from established customers. "Best-in-Class" companies had a 91% customer retention rate and increased their net client value by 6%. Companies in the bottom 30% only had a 62% customer retention rate and their net client value decreased by 9%. One of the main characteristics of Best-in-Class companies is that 80% of them capture customer history regularly and make it visible to all customer-facing staff. By constantly gathering information on customers, they can improve their customer service and continue to please ...

It is important to grow your business-to-business (B2B) lead generation in order to grow your revenue. Quick-fix lead generation is not always the best solution for every company. Follow these 5 steps to improve your B2B Lead Generation. Know Your Target Market The most important thing to do before you get started with a lead generation campaign is to know who you want to reach. Describe them as specifically as possible: where they leave, what companies or industries they work for, what are their job titles and responsibilities. The more specific you get, the better your leads will be. Be Where Your Ideal Prospects ...

Business-to-business search engine optimization is one of the best opportunities to generate high quality leads, so many B2B marketers are attempting to increase their own SEO. However, there are many common mistakes that B2B marketers may be making and overlooking. Using Keywords Not Important To Your Customer When choosing keywords for your B2B website, try not to emphasize the little things like specifications of your products and services. Think about the words that a buyer would type into a search engine and use that language in your marketing content. Content is Difficult to Search Having a website that is difficult for search engines have ...

Many restaurants have been adjusting the look and feel of their menu in order to entice their visitors, according to an article from the New York Times. With restaurants feeling the effects of the recession, they are hoping that these adjustments will encourage people to spend a little bit more on their visits. One change some restaurants are making is listing the prices as single digits without a dollar sign, for example listing a dish as 9 as opposed to $9 or $8.99. Restaurants are finding that a simple 9 is more friendly and manageable for visitors, and does not emphasize ...

One way to increase the chances of enticing a potential customer to go with your business is to offer them a coupon. However, online coupons can also be used for your business to gather information for future marketing and sales, according to an article in the New York Times. The bar codes on the coupons can hold a lot of information including information about the customer, internet address, Facebook page information, what words were searched for in order to get the coupon, and more. Coupons can also be tracked for specific people using websites like Ebates or FatWallet, and know who is ...

A study from Constant Contact finds that after word of mouth, small businesses consider websites the most important marketing method in finding new customers. Approximately 93% of the people chose a website, while the next highest choice was email marketing at 89%. In 2009, only 78% of small businesses surveyed relied on a website to bring in new customers and only 70% thought email marketing was important. With so many businesses relying on their website to attract new customers even more than before, it is important that you keep your website up-to-date in design and technology in order to compete. If you ...

For small and medium-sized businesses, utilizing a Twitter and blog for the company can significantly increase the number of monthly leads generated. [caption id="attachment_1452" align="alignleft" width="300" caption="Image courtesy eMarketer"][/caption] A survey from HubSpot to business-to-consumer (B2C) companies showed that more than half of those using Twitter generated twice the median number of monthly leads compared to non-Twitter users. If the company had between 100 to 500 followers, then they generated 146% more median monthly leads than those with 21 to 100 followers. Blogging had an effect for both B2C and business-to-business (B2B) lead generation. Companies who blogged had a median of 15 monthly ...

One of the few untapped areas of marketing is mobile marketing. People are already using their phones for text messaging, checking email, surfing the web, and more. Mobile marketing may seem overwhelming, but there are 5 simple ways to join in the mobile market. Text Messaging There are more than 300 million cell phone users in North America and almost all of them support text messages. Your potential market is vast. Send out coupons and deals to people who sign up for your text message list. If you run a restaurant, send out your daily specials or deals to entice people ...

When someone subscribes to your mailing list, you may send them a message welcoming them or offer them a coupon for signing up. When someone unsubscribes from your mailing, you should still treat them with courtesy and respect. By following these 5 ways of how to treat an unsubscribers, you can not only learn from them but also potentially keep them as customers. Keep Unsubscribing Simple Provide an unsubscribe link on every email you send out, and make sure they work. When they click it, they should be removed from the list immediately. People appreciate when tasks like this are simple and ...

While it is important to get clicks and hits, what really brings around a profit is the conversion. Conversion Rate Optimiziation (CRO) is about one simple thing: making thoughtful changes to your website and marketing campaigns. In order to do that, you need data, you need to know how to test, and you need to regularly make changes based on that data and tests. Here are 3 roadblocks you might be facing when trying to optimize your conversion rate. Not Have the Needed Skills Online marketing optimization requires a variety of skills. If you do not have enough people who can handle ...