With a variety of marketing options available, more restaurants are turning to text messaging as a cost effective tool to reach local customers.
According to an article from Restaurant News, restauranteurs are finding text messaging a simple, low-cost marketing tool that provides a high return on investment (ROI). In one example, a Dallas restaurant, Scotty P’s Hamburgers, ran a tet message platform for a month and received a 12% redemption rate.
In order not to neglect people without smart phones, text messages provide a simple, quick way to offer specials and deals to local customers.
Scott Pontikes, the restaurant’s founder and president, said that text message offers valid for a three-hour window during a typically slow Monday lunch daypart have produced incremental revenue of about $1,000 a day. When subtracting the food cost of discounted items and comparing the revenue to the price of the offer, Pontikes calculates his ROI at more than 1,600 percent.
“Texting is low-tech, simple and quick, and the response rate is probably three times what it is for e-mailing,” said Pontikes. “Our e-mail program has a larger list, but we’ve seen a 12-percent adoption rate on 25-word messages that take a few minutes to prepare.”
Use all of the restaurant marketing tools you can to promote your business and bring in new customers. Text messaging can provide a instant, low-cost marketing solution for your company.
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