It is important when creating a presence for your business on the web to choose the options that work best for your specific business. It can be difficult to decide if you want to create a microsite, if you want to get multiple domain names, or to use your main website.
Each option has strengths and benefits depending on what you are aiming to achieve, and the budget you have available.
Microsite
A microsite provides detailed information about a specific product or service that may not be available on the main website.
By using a microsite, you can target specific keywords to make the page search engine optimized. Also, they can be used with pay-per-click campaigns that focus on that particular product or service.
For example, a car company that has created a new hybrid car may want to create a microsite talking about hybrid technology and energy efficiency. This can then include information specifically about the new hybrid car. People interested in hybrid technology and energy efficiency will stumble across this information and may become interested in that car.
Multiple Domains
Multiple Domain Hosting is when you host multiple websites on one account. Marketers choose this in order to pay a single fee to web hosting companies. The aim is to have different domain names for each microsite you create.
This means that there is a one-time investment in the domain names, and you can expand your market internationally by marketing your goods or services in specific countries by using .uk, .com, .co.in, etc.
If your domain name is relatively difficult to spell, you may want to consider purchasing the popular misspellings (“myinsurance.com” and “myinsurence.com”).
Single Website
You could decide to stick with a single website and just add pages about your products and services. You can attract quality traffic to your main website and filter them to specific products and services from there.
By doing this, you can constantly link to your main website, helping to increase its ranking in search engines. Also, you can add pages descriping the selling points of your products and services.
List what your want to accomplish with your website and then decide which path is right for your company.
In addition to website design and development, OneIMS provides other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
