If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website.
There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance.
Traffic
Website traffic can provide a lot of information, but not all of the information that actually matters to you. Here are some of the more important stats to pay attention to.
- Visitors tracks the overall traffic to your website, which is different than hits. A hit is every server request (if your site has 2 images, it will come up 3 hits, one for each picture and one for the page). Pay attention to the number of repeat visitors and unique visitors.
- Page Views is the number of pages requested from your website. This is also called Page Loads.
- Length of Time on Site determines how long a visitor stays on your website. The longer they stay, the more interested they are in your company.
- Busiest/Slowest Times can help you figure out if certain campaigns or times of day tend to bring about more traffic.
- Popular Page Requests will count the number of times each page is requested. Then you can see your most popular pages and what visitors to your website are interested in finding.
- Search Engine Rankings, Referrals, and Keywords show how you rank within top search engines, the traffic coming from search engines, and the keywords used to find your website.
Traffic is just the first step in tracking your web metrics. Keep a look out for future posts dealing with Conversion, Performance, and Maintenance.
OneIMS provides multiple print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
