Search Logs are often not included in regular analytics package, or if they are included, they are ignored. Paying attention to your website's Search Log can help you learn more how people use your website. Pay attention to these three aspects of your search log. Your Top Search Terms - This shows how visitors think as they explore your site. See if any of the results have any patterns relating to the calendar year. Are people searching for tax information right before tax day? Are people searching for gifts and flowers around Valentine's Day? Once you figure out your top search terms, ...

The United States Postal Service (USPS) has recently announced that by May 2011, they will be requiring mailers to replace POSTNET™ and the PLANET Code® barcodes with Intelligent Mail® barcodes. This will allow mailers to access USPS tracking and address change services, improve delivery of mail, increase operational efficiencies, and provide greater visibility. Benefits of Intelligent Mail® barcodes also include automation discounts and cost savings, but Intelligent Mail® will also impact legacy systems, business unit applications, document creation, database management, marketing, call centers, billing operations and IT resources. Intelligent Mail® barcodes enables unique identification of up to a billion mail pieces and eliminates ...

Having an effective sales and marketing plan is crucial in order to get the results you want. Whether it is to increase brand awareness or to sell specific products or services, you should always make sure to optimize your marketing plan to get the best results possible. Know Your Customers. If you can't identify specific information about who your customer is, you need to run a customer profile analysis. Once you figure out who they are and what they want, then you'll be able to cater to their needs. Build Your Customer List. Having a strong customer list is a simple way ...

Many small businesses are still not using basic online marketing tools to help them grow their business. According to a survey from Citibank, 37% of small businesses had not used a website for marketing or expanding their business in the last year. Also, 84% had not used ecommerce to sell products, and 62% have not used email marketing. Of those businesses that do have a website, 74% say their website has been effective at generating business. The survey also found that while many small businesses placed an importance on word-of-mouth marketing to market themselves and find new customers, they did not view social ...

With a variety of marketing options available, more restaurants are turning to text messaging as a cost effective tool to reach local customers. According to an article from Restaurant News, restauranteurs are finding text messaging a simple, low-cost marketing tool that provides a high return on investment (ROI). In one example, a Dallas restaurant, Scotty P's Hamburgers, ran a tet message platform for a month and received a 12% redemption rate. In order not to neglect people without smart phones, text messages provide a simple, quick way to offer specials and deals to local customers. Scott Pontikes, the restaurant's founder and president, said ...