If you haven’t been paying attention to how your website is performing, you are losing valuable information. Paying attention to your web metrics can help you figure out exactly what is and isn’t working on your website.
Web metrics software is easily available and can provide you a lot of information. However, it can become overwhelming if you don’t know exactly what the information is and means. Once you learn what your metrics is telling you, then you can use that data to manage your website.
There are four basic ways to break down your web metrics: Traffic, Conversion, Performance, Maintenance.
Conversion
Although it is important that you bring vistors to your website, it is more important that you convert those visitors into sales. There are a few ways to track your conversion statistics.
- Emails/Phone Calls Be sure to track the number of people who make an inquiry after visitng the website. Have all inquiries from the website go to a specific email address and phone number, or be sure to ask every new inquiry how they heard about your company.
- Orders This statistic deals with the number of orders generated or influenced directly by your website. Another way to increase your website’s conversions is by asking people who place offline orders to visit your website.
- Downloads Offer videos, white papers, or other resources to download. You can count these as leads and be sure to follow up with these people by having them submit a phone number or email address when downloading resources.
Conversion is the next step in tracking your web metrics. Keep a look out for future posts dealing with Performance and Maintenance.
OneIMS provides print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
