Global Director of Digital and Social Media for PepsiCo Bonin Bough talked with BigThink.com about Pepsi’s social media strategy.
One idea that he discusses is how everyone’s social media strategy needs to be unique to their company and resources. Being true to your company and its brand in the end will be what helps increase your social media presence.
“Have Follow Fridays were you spend two hours talking to the community if that’s all you have to work with. There really are no set rules.”
Watch the full interview below and let us know what you think about his social media ideas.
