A key element of website design is having clear call-to-action buttons and links. A “call to action” refers to copy and images that compel a user to take a certain action. Typically the action is to purchase a product or take a step in the sales cycle that will hopefully lead to a sale, like sign up for a newsletter.
A clear call to action tells your visitors what you expect them to do, and what they can expect when they do that. It will lead your visitors strategically on a path through your website.
One example of a website with clear call to action is the Trinity Law School website.
On the top half of the page, there are 6 call to actions visible.
- Call Today
- Watch Videos
- Apply Now
- Sign Up For a Campus Tour
- Request a Packet
- RSVP For
There are going to be a variety of people coming to the Trinity Law School homepage. If they are just beginning their research into law schools, then they will be interested in watching the video about Trinity or possibly requesting the packet of more information. If they have already done their research and want to know even more before applying, then they might sign up for an open house or a campus tour. And if people are ready to apply to Trinity Law School, then it is clear to prospective students where to apply.
When people visit your website, then want to know exactly what to do next. Your call to action should provide your visitors with the next step for them.
Effective call to action statements are clear, obvious, and provide something valuable to the visitor. While having a statement or button that says “Contact Us” is one option, it is better to have more specific calls to action.
Some examples of calls to action buttons you can have on your website are
- Buy Now buttons next to your products
- Sign Up for your newsletter
- Follow you on social media websites
- Watch a video on your website about your products/services
- Request a Quote
- Make a reservation
Have call-to-action buttons visible throughout your website and make them specific to that page so they are the most compelling to visitors. Without clear instructions for your website visitors, you may end up losing valuable leads during your sales cycle.
OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
