A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content. However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your website comes up first when people are searching for the products you have available on your eCommerce website. Follow these 4 steps to increase your search engine optimization and create keyword-targeted pages on your eCommerce website. Write Detailed Category Descriptions - Including a description for each of ...

A welcome email campaign is an essential part of any email marketing campaign. By simply including a triggered welcome email into your marketing campaign can increase your transaction rates nine times more than bulk mailings and increase revenue per email eight times more than bulk mailings. Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, analyzed the performance of welcome emails compared to mass promotions. According to the study, welcome emails generate four times the total open rates and five times the click rates compared to other bulk promotions. Also, triggered welcome emails have higher ...

If you have a healthcare website that distributes information about the industry, whether it is through press releases or blog posts, you may want to consider integrated online videos to your website to increase visitors. According to a study by Manhattan Research, 48% of the 102.3 million US adults who went online for prescription drug information in 2009 viewed online video to learn more about these medications. These types of videos are most often viewed on a health information website, as opposed to a pharmaceutical company website or video-sharing website, like YouTube, according to a 2010 study by Rodale. Even healthcare professionals are ...

QR Codes Part 1 - What are QR Codes? QR Codes Part 2 – 4 Ways To Use QR Codes In Your Direct Mail Pieces In this final post on QR codes, here are 9 real life examples of QR codes being used by a variety of companies. QR codes are becoming more common marketing tool because of its ability to combine the best features of print marketing with the best features of online marketing. Ralph Lauren By leveraging QR code technology back in 2008, Ralph Lauren offered consumers the opportunity to shop via their smartphones by scanning the QR code appearing in print ...

The holidays are the perfect time to find new customers to visit your website and find your business. According to a report from comScore, eCommerce sales for 2009 were $27 billion, up 5% from 2008. This will likely increase as more people work to avoid the holiday crowds at brick and mortar stores and find the best deals possible. Take advantage of holiday sales this year with these 4 tips to help you optimize your eCommerce website for the holidays. Optimize Blog Posts For Holiday-Specific Keywords - Blog posts can help your SEO by creating new content to help you rank for ...

See part 1 of this series on QR codes: What are QR Codes? As smartphones continue to increase in popularity, QR codes are an easy way to appeal to your tech-savvy customers while increasing the response rate on your direct mail campaigns. The power of QR codes stems from their ability to provide customers with instant information. Rather than having to call a special number or type in a URL into their mobile browsers, users simply point and scan QR codes found on direct mail pieces, print advertisements or even TV ads. QR codes automatically direct their mobile browsers ...

Some companies may think that deep links - links to pages other than the homepage or top-level page - are not valuable. They believe deep links mean not seeing the website's main landing page with useful information and banners. However, deep links actually help a website in a variety of ways. Here are 5 ways deep links are actually useful to your website. Raise Your Search Engine Rankings - Inbound links of any kind can help boost your SEO. The more high-authority websites that link to you, the higher your website will show up on search engine results pages. Deep linking helps ...

What Is A QR Code? QR codes are starting to gain more traction in cross media marketing. A Quick Response Code, or QR Code, is a matrix barcode (or two-dimensional code) that is like a paper-based hyperlink. They have become popular (especially in Japan) for broad, often commercial purposes. How Does A QR Code Work? Using a smartphone, take a picture of the QR code, and then you can use a QR scanner program to read the code. Many newer phones are coming with default QR scanners, but there are a variety of iPhone apps, Android apps, and Blackberry apps available for this ...

Including clear navigation and links for social shopping can help improve a shopper's experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website. According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users tend to focus on the fundamentals that facilitate purchasing. Clear pricing and shipping information topped the important feature list, followed by a website that looks credible and trustworthy. More advanced features like links to social media and online customer service fell to the bottom of the list. Online retailers who are worried about conversion rates, failed transactions and ...