Including clear navigation and links for social shopping can help improve a shopper’s experience on your eCommerce website. However, the basics are often what customers focus on when visiting your website.
According to the “Revolutionizing Website Design” report from digital marketing agency Oneupweb, Web users tend to focus on the fundamentals that facilitate purchasing.
Clear pricing and shipping information topped the important feature list, followed by a website that looks credible and trustworthy. More advanced features like links to social media and online customer service fell to the bottom of the list.
Online retailers who are worried about conversion rates, failed transactions and shopping cart abandonment need to focus on keeping their eCommerce website simple for users. Facebook “like” buttons may facilitate viral sharing of product pages, but other features should be a priority.
In 2009, Web performance monitoring firm Gomez reported that just one or two bad experiences could turn online shoppers off forever, making usability concerns a priority for online retailers.
When creating an eCommerce website, don’t forget about the basics of what makes a website appealing to visitors.
OneIMS provides many print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom Landing Pages and triggered emails.
