A lot of companies do not spend their time thinking about how to make their eCommerce websites search engine optimized. The website will contain navigational pages with little content and product pages with duplicate content.
However making your eCommerce SEO friendly is an important step in increasing your awareness. You want to make sure that your website comes up first when people are searching for the products you have available on your eCommerce website.
Follow these 4 steps to increase your search engine optimization and create keyword-targeted pages on your eCommerce website.
- Write Detailed Category Descriptions – Including a description for each of your category pages can help you optimize your website for various keywords. Include your descriptions that can be displayed below the product listing. You can include keyword-specific phrases in your category description in order to help increase rankings. You can also embed links to other category pages to help their SEO.
- Optimize Product Descriptions – Product pages are the perfect opportunity to target longtail keywords. Instead of using manufacturer-provided product description, rewrite them to make them unique to your website. The manufacturer-provided descriptions are often used by many eCommerce websites and so it will not help with your own SEO. Since it will take time to change the descriptions for all of your products, try to start by figuring out which products will bring the biggest SEO opportunities and working from there.
- Create Expert Product Reviews – Product reviews allow you the opportunity to add more keyword-targeted content to your eCommerce website. Include valuable information like images, videos, detailed descriptions and analysis, and any other information potential shoppers will find useful. This will not only help your SEO rankings, but it will also help you establish your business as an expert in the industry and give people a reason to continue to return to your eCommerce website.
- Write Buyer Guides – Buyer guides are in-depth articles that help consumers decide which product is best for their specific needs. These are especially useful for products that require specialized knowledge, like the latest computers or cell phones. You can optimize your buyer guides for primary or secondary keywords since there is plenty of keyword-rich content. A blog is the perfect place to post these buyer guides and expert reviews if you don’t want to clutter your product pages.
In addition to eCommerce websites, OneIMS provides many other print marketing solutions and online marketing services. Contact us today at 1-888-ONE-IMS-1 or email us at sales@oneims.com.
OneIMS is a Chicago Web Design Company as well as a technology-based marketing service provider. We specialize in integrated marketing solutions such as Search Engine Optimization, Pay-per-click advertisements and email marketing. We employ cross-media marketing solutions that are designed to deliver results. Some of those solutions are Variable Data Printing, Personalized URLs and custom landing pages and triggered emails.
