The Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. They will be releasing their new website design that complete revitalizes their company. Their old homepage was extremely cluttered with links, a lot of flashing banners, and a moving ticker at the bottom. There is no clear direction in which the DMA wants their visitors to go. With so many options and links, it can be confusing for visitors to figure out where they will go and lead to a low click-through rate and high bounce rate. Their ...

A landing page, or lead capture page, is the page that appears once you click on an advertisement. These can be linked to pay per click ads, PURLs, or social media links to help enhance the effectiveness of these campaigns. Landing pages should help your online marketing by converting your clicks into leads and sales. If you are not seeing conversions from your landing pages, look to these 4 ways to improve your landing pages and boost your conversions. Create a Clear Call to Action After coming to a landing page, it should be obvious what you want to be the next action ...