With an estimated 5.2 billion mobile subscribers in 2011 and 1.7 billion mobile web users expected by 2013 (Infonetics Research), tapping the mobile platform is critical for businesses. While some technology innovations and gadgets are merely shortly lived fads, there are others that transcend time and effectively change the way we function and do business. Mobile technology has expertly turned smart phones into web surfing devices, sometimes surpassing or taking the place of traditional internet surfing on personal computers. As technology advances and connections become faster and more reliable, more and more users will take advantage of mobile web surfing. What does ...

Long gone are the days of static websites that simply provided information to visitors. Today’s savvy customers demand more from a website than simple contact information. Visitors are looking for positive interactions that provide them with exactly what they need, whether that’s an in-depth explanation, a demonstration or a question answered real-time. Creating positive interactions on your website depends largely on what you have to offer your visitors. If you’re looking for ways to increase the time visitors spend on your website, you need to provide them with various options of interacting with your website. Below are ...

Organizing a company event, whether on a small or large scale, is time consuming and requires significant planning and coordination. Of course, all this is done in hopes of a great turnout. Event attendance, however, cannot be measured until the event is launched, so why not increase attendance rates by combining the power of direct mail marketing and PURLs? According to the Direct Marketing Association (DMA), close to 50% of direct mail recipients prefer to respond online than by any other method. PURLs, or personalized URLs, provide direct mail recipients with a personalized web page to submit their ...

If you’re like most business owners, you think of marketing initiatives on a yearly basis. It is this crucial planning that dictates how your marketing dollars will be spent for that particular fiscal year. Prior to putting together your marketing plan and allocating funds to the various marketing channels your business uses, consider these tips for better results. Analyze We learn from our mistakes, at least we hope we do. Before you even start thinking of what your marketing budget for the coming year will look like, make sure you do a full analysis of the past year’s ...