Your monthly e-newsletter and promotional e-mails are a practical way to stay in touch with your customers. Additionally, they provide great incentives for your customers to revisit your website or make a new purchase. Nonetheless, unsubscribe requests are inevitable. While you can’t block your customers and followers from unsubscribing to your newsletters or promotional offers, there are ways to prevent losing them altogether. And having an avenue to contact them – albeit minimal - is better than losing them completely. Here are a few tips to help you avoid and deal with the dreaded unsubscribe requests. Make it Worthwhile Whether your e-mail ...

Direct Mail Marketing has been a marketing cornerstone since the first concepts of a postal service. Before the Internet's capability to feed information to anywhere in the world, marketing catalogs and other forms of direct mail marketing were often how people in rural areas purchased what they needed to survive. Just because the Internet is the hot new thing in today's commerce arena doesn't mean that the old guard is ineffective or outdated. Keeping this in mind, here are 5 ways marketers can pump some vitality into their current direct mail marketing strategies. 1. Make sure your message is clear As with all ...

Your website is a very important part of your marketing plan and as such, should be created and designed with users in mind. This will ensure a positive user experience and effectiveness in getting your message across. If you don’t yet have a website and are just starting to create your master plan or feel that you have an ineffective website, make sure you consider these tips for a more engaging and effective website. 1. Less is More With so many technologies and tools available, it’s possible to have your website filled with features that might cloud your message. While this may ...