In today’s internet-driven marketing environment, it’s easy to forget about traditional forms of marketing. After all, new practices should be better than old ones, right? Not always. Direct mail campaigns are still one of the best ways to reach out to potential customers. But any old postcard campaign will not do. To be successful, a postcard requires a good balance between art and marketing.Take note of the tips below to create a postcard campaign that will yield results way beyond the standard response rates. Go Big Size matters when it comes to direct mail pieces. Opt for an oversized direct mail piece that will stand ...

Let’s face it, with summer right around the corner business can get a little slow with everyone headed to the beach instead of spending time in your store. Regardless, that’s no excuse for your marketing plans to take a vacation on creativity! Here’s 7 tips to help boost sales with creative marketing. Summer Themes Try making a theme with your product such as road trips or the beach and blend it with your brand or products. Give away baseball caps with your company logo and tickets to a local game or zoo to help promote your business. Partner with Other Businesses Get together with ...

E-mail has become a powerful communication tool throughout the years, making near instant contact with anyone a readily available resource to anyone with a computer and an internet connection. Such a simple way of spreading information and customer contact shouldn’t be overlooked! It can get a little confusing trying to navigate the murky seas of e-mail advertising, especially with current legislation. With the CAN-SPAM Act, it’s critical to make sure all contact with your new and existing customers is in accordance with the law. Despite the name it’s not just referring to the bulk email process, it also covers all commercial messages ...