Sure, the digital age is upon us. We read our newspapers online, pay our bills online and create online photo albums. So why bother printing, especially if you are a business? Because print drives your business. Regardless of your particular niche, print materials are necessary to build brand awareness, attract new customers and create a polished and professional image of your business. Here are a five ways print drives your business. Signage If no one can find you because you lack signage, it’s a problem.  A prominent sign on your door or windows is the number one way to attract passersby. Window cling ...

Most business owners assume that their work is done when their marketing campaign is out the door. Wrong! Successful businesses know that unleashing marketing campaigns are only one step in the process to increasing web traffic and sales. The next step is analyzing how your campaign is doing against your expected outcome. Keeping constant track of your marketing campaigns helps you to refine and maintain high output for lead generation. So how does Google Analytics fit in? Google Analytics is a free online tool designed to help you keep track of the traffic that comes in, and out, of your website. You ...

These days it’s pretty easy to get overly focused on implementing your pay-per-click campaigns and completely forget about doing the search strategy and planning. However it’s critical to keep an eye on the big picture and all the steps involved to it. Planning cannot be understated especially when it’s so easy to go astray. Here are a few key points to help you reassess your PPC campaign and get it back on track. • Target Market – Be sure you understand what your target markets interests and preferences are and how your search program is going to reach them. It’s ...