Your website is a gold mine of information. Taking the time to understand visitor behavior is monumental in helping you improve your website to offer exactly what your visitors want. Google Analytics, a free tool from Google, allows you to see what led visitors to your website and what they did on your website. Following are seven important pieces of information Google Analytics provides you with that can help you maximize the potential of your website and overall online presence. If you don’t currently have Google Analytics installed, make sure to do it today. Nature of Traffic Your website is an important piece ...

Just like cars, there are a variety of tests you can run to evaluate your site’s performance.  Although they may seem simple, they can provide a lot of useful information that may help you discover and fix problems with your website. Here are five crucial performance tests your website should pass. 1. Loading Speed Test High-speed internet connections and overall demand for faster connections make a fast loading speed a must.  If your website takes too long to load, visitors may abandon your site all together.  Don’t know your website’s loading time?  There are a variety of free web tools, such as pingdom.com, ...

Direct mail campaigns are one of the oldest methods of marketing. However, old doesn’t equal ineffective. The way we market our businesses has changed radically in the past five years. If you recently sent out a direct mail campaign and had little success, it’s probably because you are still using old tactics. Create a successful direct mail campaign by following some of these tips. They are sure to increase response rates! Customize and Personalize We all receive dozens of pieces of mail in our mailboxes each and everyday. How does your direct mail piece stand out from everything else? To avoid a ...