Direct mail campaigns are a powerful tool in your marketing arsenal. Using them wisely can bring in new business, build customer loyalty and expand your brand awareness beyond other types of advertising. While they are one of the oldest marketing tools, direct mail campaigns require more than just sending out a postcard to a mailing list. Here are five pitfalls to avoid. Using a Bad Mailing List Today’s data hygiene services have advanced data tracking tools to ensure that mailing lists are up to date.  While reputable companies may charge you a chunk for a quality mailing list, it’s worth the extra dollars ...