With the holidays upon us, retailers are busy gearing up for the big sales and shopping frenzy synonymous with the holiday season. With all the craze, it’s easy to see why retail owners forget that marketing doesn't stop once the holiday season has begun. On the contrary, it’s time to ramp up all marketing efforts to keep a constant stream of shoppers at your registers. Here are some simple marketing tips that small retailers – from the small clothing boutique to the children’s toy shop – can get behind without breaking the bank. Return Visits An important part of growing your retail business is gaining ...

Halloween just passed, and the start of November means the biggest shopping day of the year is just around the corner. It’s also the time when every business rolls out their holiday marketing. As such, your marketing strategy should be both bold and aggressive. Here are some easy multi-channel marketing ideas to leverage your holiday marketing this season. E-Mail Marketing E-mail marketing is an easy and convenient way to reach out to your clients. Design a special “thank you” campaign promoting your holiday specials or to keep your customers informed of your upcoming sales, promotions or offers. Also, don’t forget to push your ...

Having an online website requires more than a few static pages. It requires consistent updates and modifications to keep up with the ever-changing rules of search engines and internet marketing. As a business owner, it’s critical to grow your website. If  you've never modified your website since it launched, you are letting search engines and customers forget you. Growing your website means giving search engines reasons to come back frequently for more traffic and better ranking. It also means that you can keep your readers or past customers returning regularly. Here are 6 ways to grow your website. Add More Content When it comes to ...

Keeping up with the changes of the internet is an ongoing challenge for most people, especially business owners with an online presence. Google’s recent announcement about a new change to its ranking algorithm will not make it any easier. The search engine giant has announced that its new ranking algorithm will now take “freshness” into account when displaying results for queries. So what exactly does that mean? With the emergence of social networks such as Facebook and Twitter, information spreads within seconds, making day-old or week-old results a thing of the past. Google’s new algorithm will now also display news results, ...