Marketing a business, small or large, is no easy task.  It requires dedication, creative thinking, planning, retooling and much more.  While there are many different opportunities to market and a variety of channels to do so, it’s important to stick to the basics before you start spending your marketing dollars. Making sure that you have covered these topics will ensure a better yield on your marketing efforts. Not Designating a Budget A serious mistake that many small business owners is to not designate a budget.  Regardless of the size of the budget, it’s important to know upfront how much can be allocated ...