Variable Data Printing (VDP) allows marketers to target a highly specified customer base with the use of specialty data and mailing lists.  Business owners can actually imagine "the perfect customer," the one most likely in need of their goods and services, and then systematically target individuals who fall into the target market category according to an almost infinite number of specifications, including income bracket, interests, geographic area, marital status, gender, and many other types of data.  The beauty of VDP is this:  the more data you collect about an individual, by tracking purchasing habits, collecting survey information, email marketing and ...

Summer provides a change of pace and scenery for many customers, as children take a break from school and professionals schedule vacation time to travel or spend with family.  The changes of the season can be a challenge for marketing professionals who strive to make connections with clients through the routines and rhythms of daily life.  This summer, take advantage of the unique marketing opportunities of the season and connect with your clients as they enjoy a time of leisure and entertainment. #1 - Get Ahead of the Competition Because of the slow summer season, many marketers take a break from actively ...

OneIMS, a full service marketing company in Chicago, IL, provides a comprehensive web-based email marketing suite that can easily be tailored to meet the needs of marketing professionals from many industries.  Today's online business owners require comprehensive, user-friendly email marketing solutions with the wide range of services and flexibility to target their unique goals.  eDirectMail, the web-based email marketing suite offered by OneIMS, was designed specifically for online marketers by seasoned marketing professionals.  eDirectMail tools allow business owners to effortlessly send compelling, high-quality HTML/text emails, e-newsletters, event invitations, online surveys, and email marketing promotions.  The web-based software is easy to use and ...

Telemarketers have, over the years, replaced the un-invited door-to-door salesmen. Back in the day, a door in the face was enough to tell any salesperson that the average household had no desire to entertain or be entertained by a stranger who shows up at the door, let alone a stranger with something to sell. Nowadays, that door is replaced by the "clicks" of hundreds of phones that are hung up, and almost automatic responses of, "We're not interested" (Click). Maybe you've been on the initiating and receiving ends of those phone calls, either way, it isn't fun. So how does one ...

Variable data printing (VDP) and digital printing technology allows business owners to target customers more specifically with the aid of specialty data and mailing lists.  With VDP, business owners can define a target market based on income, lifestyle choices, interests, marital status, gender, and an almost infinite number of categories.  Business owners are able to actually imagine the "perfect client," the customer most likely in need of their goods and services, and then systematically and specifically target individuals who fit that description in their direct mail marketing campaigns. These highly targeted direct mail marketing campaigns are even more effective when they ...

Have you ever noticed that when you open your email inbox, some emails catch your attention instantly, while others go relatively unnoticed?  Email marketing messages must contend with so many other competing messages in the inbox.  Creating split-second interest with a compelling subject line is the key to attracting readers to click and read more. How To Write Subject Lines that Jump off the Page The fact is, most people spend an average of about two seconds reading an email's subject line.  During those two seconds, reading the first two or three words will allow the reader to choose between the options ...

  OneIMS, a full-service marketing company in Chicago, IL, offers clients an innovative and revolutionary way to expand the success of direct mail campaigns using their Personalized URL solution. Chicago, IL (Vocus/PRWEB ) March 26, 2009 -- Old marketing meets new marketing. OneIMS, a full-service marketing company located in Chicago, offers clients a revolutionary way to get more out of direct mail campaigns by utilizing Variable Data Printing (VDP) and Personalized URLs (PURLs). Research shows that most people depend on the internet and are more likely to respond to a direct mail campaign if the internet is involved. Their solution, 4PURL, is ...

During a recession, the business owners that survive - and even thrive - are those who take advantage of the unique opportunities of the times.  In a business climate in which many marketers are cutting expenses by slashing marketing budgets, some are using the latest advances in variable data and digital printing to make the most of every marketing dollar spent. In the past, the owner of a brand new neighborhood restaurant may attract customers and increase awareness in the community with a generic direct mail marketing campaign. The business owner might design an attractive and informative postcard inviting customers. He ...

Everyone loves to hear praiseworthy comments about their company, services, and products. It makes business owners and entrepreneurs feel like they've done things right. Well, unless your business has the Midas touch, there are definitely areas you can still improve on. Many companies have now migrated to conduct at least some part of their business online. Even so, one thing that hasn't changed about business is that people talk. Only these days, people don't just talk over lunch, on the phone, or by e-mail, they also talk online. With this being the case, there is a very good chance that the ...

The 2008 Email Marketing Buyer's Guide sited email deliverability as the primary consideration for online marketing professionals.  As consumers continue to rely more and more on the internet for their shopping and purchasing considerations, today's successful business professionals maintain their edge by remaining visible and easily-located online.  Effective email marketing is an important component of any campaign; therefore, increasing email deliverability is a primary concern for many online marketers. As email marketing becomes increasing complex, many business owners find it advantageous to invest in an email service provider (ESP), an email marketing suite designed specifically for the kind of high-volume, permission-based ...

As modern marketing practices become increasingly high-tech and advanced with every innovation in communications technology, you might be surprised to learn that overwhelming research indicates that a standard of the industry, direct mail marketing, continues to be a strong and high-yielding option, especially in today's slowing economy.  Print in the Mix, a  clearinghouse on print media effectiveness, follows marketing data in all areas of print marketing, including direct mail, magazines and catalogs, newspapers, and custom publishing.  According to Print in the Mix, in 2008, direct mail marketing campaigns produced a ROMI (return on marketing investment) of over $15 for every ...

The natural tendency among small businesses during an economic slowdown is to conserve resources as much as possible.  Marketers who begin to see a decrease in sales as a result of troubled economic times may be tempted to cut their advertising budgets in order to make ends meet; however, relevant marketing data reveals that this is the wrong decision in light of research results. Research indicates that businesses that maintain or increase their advertising budgets during a recession experience positive sales growth.  During the 1981-1982 economic slowdown, businesses that maintained or increased their marketing campaigns actually averaged higher growth during the ...