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	<title>OneIMS Blog - Integrated Marketing Solutions &#187; Copywriting</title>
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	<link>http://oneims.com/blog</link>
	<description>OneIMS - Integrated Marketing Solutions, Web Design Chicago, SEO, PPC, Printing Chicago, Digital Printing, Variable Data, PURL Personalized URLs</description>
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		<title>Restaurant Marketing Techniques Include Menu Management</title>
		<link>http://oneims.com/blog/2010/04/23/restaurant-marketing-techniques-include-menu-management/</link>
		<comments>http://oneims.com/blog/2010/04/23/restaurant-marketing-techniques-include-menu-management/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 15:53:12 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/?p=1476</guid>
		<description><![CDATA[Many restaurants have been adjusting the look and feel of their menu in order to entice their visitors, according to an article from the New York Times. With restaurants feeling the effects of the recession, they are hoping that these adjustments will encourage people to spend a little bit more on their visits. One change [...]]]></description>
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		<title>Five Tips for a Successful Direct Mail Marketing Campaign</title>
		<link>http://oneims.com/blog/2008/03/18/five-tips-for-a-successful-direct-mail-marketing-campaign/</link>
		<comments>http://oneims.com/blog/2008/03/18/five-tips-for-a-successful-direct-mail-marketing-campaign/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 02:09:34 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Creative Design]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Personalized URLs]]></category>
		<category><![CDATA[PURL Landing Pages]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/2008/03/18/five-tips-for-a-successful-direct-mail-marketing-campaign/</guid>
		<description><![CDATA[Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. 1. Enhanced Data – First and foremost get the right list, and get it right! [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Importance of a Cohesive Marketing Campaign</title>
		<link>http://oneims.com/blog/2008/03/16/the-importance-of-a-cohesive-marketing-campaign/</link>
		<comments>http://oneims.com/blog/2008/03/16/the-importance-of-a-cohesive-marketing-campaign/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 02:48:12 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Mailing List]]></category>
		<category><![CDATA[Offset Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/2008/03/16/the-importance-of-a-cohesive-marketing-campaign/</guid>
		<description><![CDATA[For this year you’ve already designed the goals to increase your business. As with any other new year’s resolution, some planning, determination and persistence goes a long way. Whether you’re introducing a new product this year, expanding your services or simply wanting to attract new clients, a cohesive marketing campaign will not only do the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Principles of Advertising:   #1 – Know your audience</title>
		<link>http://oneims.com/blog/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/</link>
		<comments>http://oneims.com/blog/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/#comments</comments>
		<pubDate>Fri, 01 Feb 2008 16:35:37 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Digital Printing]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Offset Printing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Web Design & Development]]></category>
		<category><![CDATA[Marketing Strategies]]></category>
		<category><![CDATA[Principles of Advertising]]></category>
		<category><![CDATA[Printing]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/2008/02/01/principles-of-advertising-1-%e2%80%93-know-your-audience/</guid>
		<description><![CDATA[As I write this, I&#8217;m looking at a postcard on my desk telling me to stop in and check out the latest women&#8217;s designer jeans and handbags at a local high-end boutique. You might be wondering what&#8217;s wrong with that. Unfortunately, this advertisement fell on deaf ears since I&#8217;m not the audience they most likely [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Direct Mail Marketing vs. E-mail Marketing</title>
		<link>http://oneims.com/blog/2008/01/04/direct-mail-marketing-vs-e-mail-marketing-2/</link>
		<comments>http://oneims.com/blog/2008/01/04/direct-mail-marketing-vs-e-mail-marketing-2/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 21:35:42 +0000</pubDate>
		<dc:creator>OneIMS</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Mail Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://oneims.com/blog/2008/01/04/direct-mail-marketing-vs-e-mail-marketing-2/</guid>
		<description><![CDATA[One might say that we’re part of the E-generation, that is, the electronic everything generation. Yet, many are still skeptical of going electronic with their marketing campaigns and prefer the good old direct mail alternative. While they both yield results, your ability to track, manage and review your campaigns is completely different when comparing direct [...]]]></description>
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